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Meta Platforms, Inc. (META)

Fair Value
Communication ServicesInternet Content & InformationUnited States

Fundamental

71

Price

$725.18

Market Cap

$1.98T

Part 1 · What the company is worth

Overview

Meta owns Facebook, Instagram, WhatsApp and Messenger, apps used by billions of people to connect, share and message, and makes almost all of its money by selling advertising space inside them. It doesn't charge users directly; instead it uses the data generated by their activity to show ads it can target precisely, and charges advertisers for that precision. A much smaller, loss-making division, Reality Labs, builds virtual- and augmented-reality headsets and is Meta's bet on a future computing platform beyond the smartphone.

How it makes money

Meta earns revenue almost entirely from advertisers who pay per ad impression or click, with price set by an auction where advertisers bid for placement in front of the specific audiences Meta's data lets them target. Because the marginal cost of showing one more ad to an existing user is close to zero, revenue growth flows through to profit at a very high rate. Reality Labs, by contrast, sells hardware and software at a steep loss, funded by the advertising business, as an investment in becoming the next computing platform.

Revenue by segment

Family of Apps98.9%

Advertising sold across Facebook, Instagram, WhatsApp and Messenger — nearly all of Meta's revenue.

Reality Labs1.1%

Virtual- and augmented-reality hardware, software and content, sold at a large ongoing loss.

Competitive moat

Network effects · Wide

Facebook, Instagram and WhatsApp are valuable to any one user largely because everyone else is already there — friends, family and businesses — which makes a new social app hard to displace once a critical mass of users has settled on the incumbent. That same scale of users and data lets Meta's ad-targeting outperform smaller rivals, reinforcing why advertisers keep spending there even as new platforms like TikTok compete for attention.

What drives demand

Cyclical

Advertising budgets are one of the first costs companies cut when the economy slows and one of the first they restore in a recovery, so Meta's revenue tends to track the broader advertising and economic cycle more than any product-specific trend. User growth and engagement are comparatively stable; it is advertiser spending, not audience size, that swings with the cycle.

Key risks

  • Regulation of data and advertising — The EU's Digital Markets Act, online-safety laws and similar rules elsewhere keep restricting how Meta can collect and use data for ad targeting, with potential fines and forced changes to its ad business.
  • Near-total reliance on advertising — Almost all revenue comes from advertising and depends on data signals and mobile operating systems Meta does not control, such as changes Apple has made to privacy settings that limit ad targeting.
  • Competition for user attention — Platforms such as TikTok compete directly for the time users spend on their phones, and losing engagement would eventually reduce the audience Meta sells to advertisers.
  • Reality Labs losses — Reality Labs lost more than $16 billion in operating income in fiscal 2025 alone, and Meta expects the division to keep losing money for the foreseeable future with no guarantee the bet pays off.

The case for

Buyers argue that the network effect binding billions of users to Facebook, Instagram and WhatsApp is very hard for a new entrant to break, that advertising margins are extremely high once the platform is built, and that heavy AI investment is improving ad targeting and engagement faster than competitors can match.

The case against

Sellers worry that nearly all revenue depends on advertising, one of the first budgets companies cut in a downturn, that regulators in Europe and elsewhere keep restricting the data-driven targeting the ad business relies on, and that Reality Labs has lost over $16 billion in a single year with still no clear sign the bet on a new computing platform will pay off.

Segment figures from fiscal year 2025Sources: Meta Reports Fourth Quarter and Full Year 2025 Results

Written by the editors, published on August 18, 2026

Direct competitors

Who this company fights with for the same customers

Compare

Generated on September 19, 2026 with claude-haiku-4-5 — shared with all users

P/E: —Score: 48Market cap: $9.01B

Snapchat competes with Instagram and Messenger for the daily habits of younger users and for the same performance-advertising budgets, with overlapping formats such as Stories and camera-first sharing.

P/E: 55.6Score: 74Market cap: $0

Pinterest sells visual-discovery advertising to the retail, home and fashion advertisers that also buy Instagram placements, competing for the same shopping-intent audience.

P/E: 33.1Score: 71Market cap: —

Reddit competes for time spent in online communities and discussion — the ground Facebook Groups occupies — and sells the same social-feed advertising inventory to brands.

Alphabet Inc. (Google, YouTube)GOOGL

Alphabet is Meta's largest rival for digital advertising budgets and, through YouTube and YouTube Shorts, competes directly for the same user attention that Facebook, Instagram and Reels monetize.

ByteDance Ltd. (TikTok / 字节跳动)Not tracked

TikTok is the short-video platform Meta itself names in its 10-K as having reduced engagement with its products, and it sells advertising to the same brands targeting the same young audiences as Instagram Reels.

X Corp. (X, formerly Twitter)Not tracked

X competes head-on with Meta's Threads for real-time public conversation and for the brand-advertising budgets that follow news and live events.

Balance Sheet & Liquidity

Revenue

$228.25B

Trailing 12 months (through 6/30/2026)

Net Income

$68.10B

Trailing 12 months (through 6/30/2026)

Free Cash Flow

$46.11B

Total Equity

$217.24B

Total Liabilities

$148.78B

Current Ratio

2.23

Interest Coverage

71.48

Debt/EBITDA

1.10

Earnings Per Share

Revenue & Net Income

Free Cash Flow

Income Breakdown

Historical statement

Margins over time

Debt over time

How heavy the debt is

Growth grid

Growth — Revenue

Fair Value Estimation

General caseFairly Valued

Fair Value

$700.68

Current Price

$725.18

Margin of Safety

-3.5%

Fair Value Range

$483.04 - $918.32

Spread across the valuation methods used, not a statistically calibrated confidence interval.

Estimation Methods

Analyst price target:$786.80
Discounted cash flow (DCF):Not enough data to compute it
Earnings multiple (P/E):$610.80
Graham growth formula:$1093.15
Earnings power value (EPV):$233.37
Justified P/B:$295.91
Dividend discount (Gordon):$29.29
P/FFO, funds from operations:Not enough data to compute it
Mid-cycle earnings:Not enough data to compute it
Revenue multiple:$182.78
Analyst Consensus:Strong Buy (62B / 9H / 0S)
Last Earnings Surprise:-16.03%

Valuation Metrics

P/E Ratio

27.32

ROE

27.8%

P/B Ratio

6.12

P/FCF

39.03

Gross Margin

81.7%

ROIC

17.4%

Profitability Radar

Value Creation (Economic Moat)

ROIC

17.4%

WACC

10.9%

ROIC − WACC

+6.6 pp

ROIC exceeds the cost of capital — the company is creating value for shareholders.

Fundamental Analysis Criteria

Passed (20)

  • EPS shows upward trend
  • EPS CAGR 34.35%
  • Price CAGR 20.53%
  • ROIC 17.4%
  • Gross Margin 81.7%
  • Debt/Equity ratio
  • Operating Margin 38.1%
  • Positive Free Cash Flow
  • Current Ratio
  • Interest Coverage
  • Debt/EBITDA
  • Return on Tangible Assets
  • Low reliance on intangibles
  • ROE 29.7%
  • Revenue Growth 5Y 18.5%
  • Analyst Consensus 87% Buy
  • PEG Ratio 1.51
  • Earnings Quality (OCF/NI) 1.91
  • Share Dilution -1.5%
  • Piotroski F-Score 5/9

Failed (7)

  • P/FCF 39.03
  • P/B Ratio 6.12
  • CapEx intensity
  • Price below Graham Number
  • DCF valuation (Unknown)
  • Earnings Surprise avg 0.4%
  • Net Margin Trend 29.8% vs 40.0%

Unavailable (1)

  • Dividend Payout NaN%

Piotroski F-Score

5/9

Mixed signals: some areas need attention

score
criteria

Earnings Quality

1.91

High quality: earnings backed by cash

Share Dilution

-1.5%

Buying back shares. Shareholder friendly

Institutional Holdings

Governance

Executive Team

NameTitleAge
Mr. Mark Elliot ZuckerbergFounder, Chairman & CEO41
Ms. Dina Powell McCormickPresident & Vice Chairman51
Ms. Susan J. S. LiChief Financial Officer39
Mr. Javier OlivanChief Operating Officer48
Mr. Andrew BosworthChief Technology Officer43
Mr. Christopher K. CoxChief Product Officer42
Mr. Dana WhiteIndependent Director55
Mr. Aaron A. AndersonChief Accounting Officer-
Mr. Atish BanerjeaChief Information Officer59
Mr. Henry T. A. MonizChief Compliance Officer60

Audit Risk

9

Board Risk

10

Compensation Risk

10

Shareholder Rights Risk

10

Part 2 · The price and when to enter

This part won't tell you whether the company is worth owning: it helps you choose when to buy it, once the fundamentals have convinced you. Inside: technical analysis, potential, historical drawdowns, gamma exposure.

Documents

  • Annual Report (10-K)

    A yearly overview of the business, its financial results, and the risks it faces.

    Filed on 2026-01-29

    View document
  • Quarterly Report (10-Q)

    A snapshot of financial performance for the most recent three-month period.

    Filed on 2026-07-30

    View document
  • Current Report (8-K)

    An announcement of a major event, such as a leadership change or big news.

    Filed on 2026-07-29

    View document

via SEC EDGAR

Income History

via SEC EDGAR

Latest News

Recent headlines for META, sourced from Markets Gazette.

  • 4h agoNEUTRAL
    The Shopping Agent Race: Meta, Google and the China Playbook

    Meta's new AI consumer app, Muse, has rapidly climbed to the top of the US App Store charts, signaling a significant move into the AI-powered shopping agent space. This development positions Meta as a direct competitor to Google in this emerging market. The app's ability to search, compare, and facilitate payments for services like hotel bookings demonstrates advanced AI capabilities. While the initial success is notable, the long-term impact on Meta's revenue and market position remains to be seen, making this a key area for investors to monitor.

  • 18h agoNEGATIVE
    Perché il titolo Meta cala mercoledì?

    Meta Platforms shares experienced pressure on Wednesday, dipping nearly 2% at the session's open, despite a broader US market rally. Investors are assessing the competitive threat posed by OpenAI's new AI agent, Dots, to Meta's rapidly growing Muse platform. While Meta's stock has surged over 28% in the past month, largely on enthusiasm for Muse as a cornerstone of its consumer AI strategy, the introduction of Dots has prompted a re-evaluation of Meta's ability to maintain its early-mover advantage in the AI space. This competitive pressure is a key concern for investors.

  • 23h agoPOSITIVE
    Meta is pitching a bold new identity — and the payoff could be big

    Meta Platforms is strategically pivoting towards enterprise tools, signaling a significant diversification effort beyond its core advertising business. This move aims to unlock new revenue streams and reduce reliance on its social media platforms, Facebook and Instagram. The company's investment in this sector could lead to substantial long-term growth and improved financial resilience. Investors will be watching for early adoption metrics and the competitive landscape of the enterprise software market as key indicators of success for this ambitious strategy.

  • 2d agoPOSITIVE
    Jim Cramer indica azioni che possono correre nonostante rendimenti e petrolio più alti

    Jim Cramer, host of Mad Money, identifies Meta Platforms (META) as a top stock pick amidst rising oil prices and Treasury yields. Cramer's strategy emphasizes selecting companies with strong demand, pricing power, and scale, which he believes can thrive even in a higher interest rate environment. Meta Platforms is highlighted for its ability to meet these criteria, suggesting resilience and potential for growth despite current macroeconomic headwinds. Investors may find this endorsement valuable for identifying opportunities in the current market.

  • 3d agoNEGATIVE
    Perché le azioni di Meta sono calate del 4% oggi?

    Meta Platforms Inc. (META) shares fell 4.7% to $715.62 following news that OpenAI is reportedly developing a new always-on AI assistant, potentially named 'o'. This cloud-based agent could handle long-term tasks, including email management, even after users close the ChatGPT app. OpenAI is expected to unveil this product at its DevDay 2026 keynote on September 29th. The decline comes after Meta's stock had already gained approximately 30% in September. Investors are assessing the competitive threat posed by OpenAI's new AI offering to Meta's core business and future growth prospects.

  • 5d agoNEGATIVE
    New Mexico jury finds Facebook liable for over 43 million violations of consumer protection law—and Meta could owe over $200 billion in penalties

    A New Mexico jury has found Meta Platforms Inc. liable for over 43 million violations of the state's consumer protection law. The verdict, stemming from allegations that Facebook misled the public regarding third-party app developers harvesting user data post-Cambridge Analytica, could result in penalties exceeding $200 billion. This substantial judgment introduces significant legal and financial risk for Meta, potentially impacting its profitability and investor confidence. The outcome highlights ongoing scrutiny over data privacy practices and their financial repercussions for major tech firms.

  • 6d agoPOSITIVE
    La scommessa dei tassi più alti a lungo crea una spaccatura nel tech

    Meta Platforms' AI assistant, Muse, has seen viral consumer adoption, sparking a rally in the tech sector on September 21st. This surge occurs despite the 10-year Treasury yield reaching a multi-decade high of approximately 5.2%, a level typically expected to pressure high-valuation tech stocks. The "Magnificent Seven" stocks, including Meta, have continued to climb, diverging from the bond market's pricing of higher yields. Institutional investors are increasingly viewing large tech companies as stable cash-flow havens capable of absorbing capital costs, suggesting a fundamental shift in how these tech giants are valued.

  • 7d agoPOSITIVE
    Meta’s Best Month Since 2013 Has It on Cusp of $2 Trillion Level

    Meta Platforms Inc. is experiencing its most significant stock surge since 2013, nearing the $2 trillion market capitalization milestone. This breakout performance is a strong indicator for investors, suggesting renewed confidence in the company's growth prospects and strategic direction. The rally implies that Meta's recent initiatives, potentially including advancements in AI, metaverse development, or advertising revenue streams, are resonating positively with the market. This sustained upward momentum could lead to further price appreciation and increased investor interest.

via Markets Gazette