Primo Brands Corp (PRMB)
UndervaluedFundamental
55
Price
$19.05
Market Cap
$7.05B
Part 1 · What the company is worth
Overview
Primo Brands Corporation operates as a branded beverage company in North America. It offers bottle water solutions and water filtration services; and premium spring and sparkling water, purified water, self-service refill drinking water, flavored and enhanced beverages, water dispensers, and filtration equipment. The company has a portfolio of packaged branded beverages under the Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills brands; purified brands, including Primo Water and Sparkletts; and flavored and enhanced brands, such as AC+ION and Splash Refresher. It distributes direct-to-consumer, retail, commercial and residential customers, and e-commerce and digital platforms. The company is based in Tampa, Florida.
No editorial profile for this company yet
Direct competitors
Who this company fights with for the same customers
Generated on September 19, 2026 with claude-haiku-4-5 — shared with all users
With Dasani, smartwater and Topo Chico, Coca-Cola competes for the same US retail and foodservice water occasions, from purified single-serve to premium sparkling.
PepsiCo's Aquafina, LIFEWTR and bubly lines chase the same American hydration shopper through the same supermarket, convenience and club channels.
Keurig Dr Pepper fields Core Hydration and Peñafiel against Primo's bottled water brands, and its at-home beverage appliances compete for the same kitchen counter as Primo's dispensers.
Niagara is the largest private-label water bottler in North America, supplying the store brands at Walmart, Costco and Target that sit on the same shelf as Poland Spring, Pure Life and Primo Water single-serve packs.
Culligan is the main rival in the other half of Primo's business — home and office water delivery, dispensers and point-of-use filtration sold on subscription to households and workplaces.
Nestlé still sells Perrier, S.Pellegrino and Acqua Panna in the United States, competing head-on with Primo's premium labels Saratoga and Mountain Valley in restaurants and upscale grocery.
Balance Sheet & Liquidity
Revenue
$6.74B
Trailing 12 months (through 6/30/2026)
Net Income
$100M
Trailing 12 months (through 6/30/2026)
Free Cash Flow
$303M
Total Equity
$2.99B
Total Liabilities
$7.61B
Current Ratio
1.05
Interest Coverage
1.50
Debt/EBITDA
5.47
Earnings Per Share
Revenue & Net Income
Free Cash Flow
Income Breakdown
Historical statement
Margins over time
Debt over time
How heavy the debt is
Growth grid
Growth — Revenue
Fair Value Estimation
Fair Value
$43.62
Current Price
$19.05
Margin of Safety
+56.3%
Fair Value Range
$28.35 - $58.88
Spread across the valuation methods used, not a statistically calibrated confidence interval.
Estimation Methods
Valuation Metrics
P/E Ratio
70.56
ROE
2.0%
P/B Ratio
2.32
P/FCF
18.82
Gross Margin
29.2%
ROIC
4.1%
Profitability Radar
Value Creation (Economic Moat)
ROIC
4.1%
WACC
6.7%
ROIC − WACC
-2.6 pp
ROIC is below the cost of capital — the company is destroying value for every dollar invested.
Fundamental Analysis Criteria
Passed (16)
- EPS shows upward trend
- Price CAGR 6.24%
- P/FCF 18.82
- P/B Ratio 2.32
- Debt/Equity ratio
- Operating Margin 7.2%
- Positive Free Cash Flow
- Current Ratio
- Debt/EBITDA
- Revenue Growth 5Y 27.8%
- Analyst Consensus 83% Buy
- Earnings Surprise avg 9.3%
- PEG Ratio 1.42
- Earnings Quality (OCF/NI) 8.16
- Net Margin Trend 1.5% vs -0.8%
- Piotroski F-Score 5/9
Failed (10)
- ROIC 4.1%
- Gross Margin 29.2%
- CapEx intensity
- Interest Coverage
- Return on Tangible Assets
- Low reliance on intangibles
- Price below Graham Number
- DCF valuation (Overvalued)
- ROE 3.3%
- Share Dilution 60.3%
Unavailable (1)
- Dividend Payout NaN%
Piotroski F-Score
Mixed signals: some areas need attention
Earnings Quality
High quality: earnings backed by cash
Share Dilution
Issuing new shares, diluting ownership
Institutional Holdings
No institutional filings reported for this company.
Governance
Executive Team
| Name | Title | Age |
|---|---|---|
| Mr. Eric J. Foss | CEO, Principal Operating Officer & Executive Chairman | 67 |
| Mr. David W. Hass | Chief Financial Officer | 45 |
| Mr. Jason Ausher | Chief Accounting Officer | 51 |
| Ms. Hih Song Kim | Chief Legal Officer & Corporate Secretary | 60 |
| Mr. Robert P. Austin | Executive Officer | 56 |
| Mr. Ashok Vantipalli | Chief Information & Digital Officer | - |
| Ms. Traci Mangini | Vice President of Investor Relations | 55 |
| Ms. Kheri Holland Tillman | Chief Marketing Officer | - |
| Ms. Nancy Sotomayor | Chief Human Resources Officer | - |
| Mr. David Thorpe | Chief Supply Chain Officer | - |
Audit Risk
1
Board Risk
5
Compensation Risk
7
Shareholder Rights Risk
7
Part 2 · The price and when to enter
This part won't tell you whether the company is worth owning: it helps you choose when to buy it, once the fundamentals have convinced you. Inside: technical analysis, potential, historical drawdowns, gamma exposure.
Documents
- View document
Annual Report (10-K)
A yearly overview of the business, its financial results, and the risks it faces.
Filed on 2026-02-27
- View document
Quarterly Report (10-Q)
A snapshot of financial performance for the most recent three-month period.
Filed on 2026-08-05
- View document
Current Report (8-K)
An announcement of a major event, such as a leadership change or big news.
Filed on 2026-08-20
via SEC EDGAR
Income History
via SEC EDGAR
Latest News
Recent headlines for PRMB, sourced from Markets Gazette.
- 2/26/2026NEUTRALPrimo Brands (PRMB) Q4 2025 Earnings Transcript
The market is keenly awaiting the release of Primo Brands' (PRMB) Q4 2025 earnings transcript. Despite the announcement of the event, specific details regarding the company's financial performance have not yet been made available. Investors and analysts remain on standby for key figures such as revenues, profit margins, and future guidance, which will be crucial for assessing the stock's direction. The current lack of concrete information prevents a clear evaluation, maintaining a climate of uncertainty regarding the potential impact on Primo Brands' share value.
via Markets Gazette