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H World Group Limited (HTHT)

Valor Justo
Consumer CyclicalLodgingChina

Fundamental

71

Precio

$33.70

Capitalización Bursátil

$103.71B

Parte 1 · Cuánto vale la empresa

Resumen

H World operates and franchises hotels under brands spanning budget to upscale, mostly in China (HanTing, Ibis, Orange, Joya) and, since acquiring Deutsche Hospitality, in Europe under Steigenberger and related names. Rather than owning most of its properties, the company signs manachise and franchise agreements: hotel owners fund the building, and H World supplies the brand, reservation system, training and standards in exchange for fees. It runs one of China's largest hotel networks by room count.

Cómo genera ingresos

Most rooms — 93% as of early 2026 — operate under the manachised and franchised model, where H World earns a fee based on a percentage of the franchisee's hotel revenue plus system and reservation charges, rather than paying for the building or the staff. That asset-light structure means franchise fee income grew faster than the company's overall revenue and now supplies most of its gross operating profit. A small remaining share of hotels is leased and directly operated, carrying real estate costs the franchised hotels do not.

Ingresos por segmento

Legacy-Huazhu81%

The original China hotel business — HanTing, Ibis, Orange and other brands — operated mostly through manachise and franchise agreements.

Legacy-DH19%

Deutsche Hospitality's European hotels under Steigenberger and related brands, acquired to extend the group beyond China.

Ventaja competitiva

Marca · Estrecha

A large membership loyalty program and a portfolio of recognized brands make H World hotels a default choice for repeat domestic travelers, and its scale gives it purchasing and system advantages a small independent hotel cannot match. Chinese hotel groups like Jinjiang and BTG offer similar loyalty programs and comparable scale, so the advantage is real but not unique.

Qué impulsa la demanda

Cíclico

Hotel demand tracks business and leisure travel, both of which contract sharply when the economy weakens or when travel restrictions return, as seen during the pandemic. The manachise model shifts some of that risk onto hotel owners rather than H World directly, but franchise fee income still falls when the hotels themselves see fewer bookings.

Riesgos clave

  • VIE structure and Chinese regulatory risk — H World's structure relies on contractual arrangements rather than direct ownership of some China operations; a change in how Chinese authorities treat this structure could affect its validity or the company's control.
  • Cross-border data regulation — Hotel reservations involve cross-border data transfers subject to Chinese cybersecurity and data security approval requirements that could tighten or change with little notice.
  • US listing and audit access risk — Tensions over US regulators' access to audit work on China-based companies, and broader US-China friction, could affect the company's ability to remain listed on a US exchange.
  • Reliance on franchisees to protect the brand — With 93% of rooms now manachised or franchised, service quality and brand standards depend on independent hotel owners H World does not directly control.

Los argumentos a favor

Buyers argue that the asset-light manachise model lets H World grow its hotel network and franchise fee income without funding real estate itself, and that a leading loyalty program and multi-brand portfolio in China's large domestic travel market support pricing power over time.

Los argumentos en contra

Sellers fear that regulatory shifts around the VIE structure, cross-border data rules or US listing access could disrupt the business with little warning, and that ceding day-to-day control to thousands of franchisees makes consistent brand quality harder to guarantee as the network grows.

Written by the editors, published on 18 de agosto de 2026

Direct competitors

Who this company fights with for the same customers

Compare

Generated on 18 de septiembre de 2026 with claude-haiku-4-5 — shared with all users

P/E: 15.5Score: 73Market cap: $3.64B

The largest upper-midscale chain in China, it competes directly with H World's Crystal Orange, Manxin and Orange brands for business travellers in tier-one and tier-two cities.

P/E: 36.8Score: 80Market cap: $91.66B

The biggest international operator in China, it competes with H World's upscale brands for the same corporate accounts and hotel developers, and its loyalty programme pulls at the same repeat travellers.

Shanghai Jin Jiang International Hotels Co., Ltd. (上海锦江国际酒店股份有限公司)600754.SS

China's largest hotel group by room count, competing with H World for the same domestic travellers and the same franchisee owners across the economy and midscale brands, and also in Europe through its Louvre Hotels arm.

BTG Hotels (Group) Co., Ltd. (首旅酒店集团股份有限公司)600258.SS

Owner of the Home Inns and Jianguo brands, it is the other large domestic chain disputing the same budget and midscale segment in the same Chinese cities where H World runs HanTing and JI Hotel.

GreenTree Hospitality Group Ltd. (格林酒店集团)GHG

A franchise-driven Chinese chain concentrated in lower-tier cities, it courts the same price-sensitive guests and the same small hotel owners that H World signs up for HanTing and Ni Hao.

Accor S.A.AC.PA

Accor competes with H World on two fronts: in Europe its Novotel and Mercure hotels face H World's Steigenberger and IntercityHotel properties, and in China its midscale brands target the same guests.

Balance y Liquidez

Ingresos

$26.60B

Últimos 12 meses (hasta 30/6/2026)

Beneficio Neto

$5.04B

Últimos 12 meses (hasta 30/6/2026)

Flujo de Caja Libre

$7.37B

Patrimonio Neto Total

$16.90B

Pasivo Total

$34.23B

Ratio de Liquidez

1.21

Cobertura de Intereses

-

Deuda/EBITDA

3.85

Beneficio Por Acción

Ingresos y Beneficio Neto

Flujo de Caja Libre

Desglose de Ingresos

Estado histórico

Márgenes en el tiempo

La deuda en el tiempo

Cuánto pesa la deuda

Cuadro de crecimiento

Crecimiento — Ingresos

Estimación de Valor Justo

Caso generalValoración Justa

Valor Justo

$34.67

Precio Actual

$33.70

Margen de Seguridad

+2.8%

Rango de Valor Justo

$22.54 - $46.81

Dispersión entre los métodos de valoración utilizados, no un intervalo de confianza calibrado estadísticamente.

Métodos de Estimación

Precio objetivo de los analistas:$47.65
Flujo de caja descontado (DCF):$46.33
Múltiplo sobre beneficios (P/E):$16.35
Fórmula de crecimiento de Graham:$17.91
Valor de la capacidad de generar beneficios (EPV):$19.52
P/B justificado:$27.56
Descuento de dividendos (Gordon):$23.90
P/FFO, fondos de operaciones:Datos insuficientes para calcularlo
Beneficios de mitad de ciclo:Datos insuficientes para calcularlo
Múltiplo sobre ingresos:$14.02
Consenso de Analistas:Compra Fuerte (22B / 1H / 0S)
Última Sorpresa de Resultados:-5.53%

Métricas de Valoración

Ratio P/E

29.89

ROE

38.1%

Ratio P/B

6.14

P/FCF

14.07

Margen Bruto

41.1%

ROIC

12.8%

Radar de Rentabilidad

Creación de Valor (Ventaja Competitiva)

ROIC

12.8%

WACC

7.1%

ROIC − WACC

+5.7 pp

El ROIC supera el coste del capital: la empresa está creando valor para los accionistas.

Criterios de Análisis Fundamental

Superado (13)

  • ROIC 12.8%
  • Gross Margin 41.1%
  • P/FCF 14.07
  • Debt/Equity ratio
  • Positive Free Cash Flow
  • CapEx intensity
  • Current Ratio
  • Debt/EBITDA
  • ROE 40.5%
  • Revenue Growth 5Y 19.9%
  • Analyst Consensus 96% Buy
  • Earnings Quality (OCF/NI) 1.73
  • Net Margin Trend 20.1% vs 12.8%

Fallido (5)

  • Price CAGR -1.00%
  • P/B Ratio 6.14
  • DCF valuation (Fairly valued)
  • Earnings Surprise avg -3.7%
  • Piotroski F-Score 2/9

No disponible (9)

  • EPS data insufficient
  • Dividend Payout NaN%
  • Operating Margin NaN%
  • Interest Coverage
  • Return on Tangible Assets
  • Low reliance on intangibles
  • Price below Graham Number
  • PEG Ratio (need PE > 0 and growth > 0)
  • Share Dilution (missing shares data)

Piotroski F-Score

2/9

Preocupaciones financieras graves

score
criteria

Calidad de los Beneficios

1.73

Alta calidad: beneficios respaldados por efectivo

Dilución de Acciones

-

Recomprando acciones. Favorable para el accionista

Participaciones institucionales

Gobernanza

Equipo Directivo

NombreCargoEdad
Mr. Qi JiFounder & Executive Chairman58
Mr. Hui JinChief Executive Officer47
Ms. Xinxin LiuPresident46
Mr. Junrui YuChief Financial Officer44
Mr. Dong LiChief Accounting Officer & Deputy CFO-
Ms. Ivy LuoHead of Investor Relations-
Mr. Yao ChenCompany Secretary & Director of Legal Affairs-
Ms. Fei YeDeputy CFO & VP of Strategic Investment and Capital Market-
Ms. Jihong HeChief Strategy Officer53
Yu IdaSenior Manager of Investor Relations-

Parte 2 · El precio y el momento de entrar

Esta parte no sirve para saber si la empresa vale: sirve para elegir cuándo comprarla, una vez que los fundamentales te han convencido. Dentro: análisis técnico, potencial, caídas históricas, exposición gamma.

Latest News

Recent headlines for HTHT, sourced from Markets Gazette.

  • 5/15/2026NEUTRAL
    H World Group Reports Q1 2026 Results: Full Earnings Call Transcript

    H World Group Limited has released its Q1 2026 earnings call transcript. While the transcript provides detailed insights into the company's performance, strategic initiatives, and future outlook, it does not contain specific financial figures or forward-looking statements that would indicate a significant immediate impact on the stock price. Investors should review the transcript for qualitative information regarding operational efficiency, market positioning, and management's commentary on industry trends.

via Markets Gazette