Volver a la clasificación

HubSpot Inc (HUBS)

Valor Justo
TechnologySoftware - ApplicationUnited States

Fundamental

68

Precio

$213.40

Capitalización Bursátil

$10.11B

Parte 1 · Cuánto vale la empresa

Resumen

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

No editorial profile for this company yet

Direct competitors

Who this company fights with for the same customers

Compare

Generated on 18 de septiembre de 2026 with claude-haiku-4-5 — shared with all users

P/E: 20.9Score: 73Market cap: $187.04B

Salesforce sells the same integrated CRM, marketing, sales and service cloud suite that HubSpot sells, and its Starter and Pro editions chase the same small and mid-sized business buyers.

P/E: 20.3Score: 74Market cap: $1.97B

Freshworks sells Freshsales CRM and Freshdesk customer-service software to the same mid-market buyers, with the same self-serve, free-tier motion HubSpot uses to acquire customers.

P/E: 13.4Score: 68Market cap: $92.99B

Adobe's Marketo Engage and Experience Manager compete directly with HubSpot's Marketing Hub and CMS for marketing automation, email campaigns and website content budgets.

P/E: 28.6Score: 72Market cap: $3.70T

Microsoft Dynamics 365 Sales and Customer Service target the same CRM spend, and Microsoft can bundle them with the Office 365 subscription many of HubSpot's customers already pay for.

Zoho Corporation Pvt. Ltd.Not tracked

Zoho offers an all-in-one CRM plus marketing, sales and helpdesk bundle aimed at the same 2-to-2,000-employee companies, and wins them mainly on a much lower subscription price.

Pipedrive OÜNot tracked

Pipedrive competes for the small-business sales team that would otherwise buy HubSpot's Sales Hub, offering pipeline management and sales automation at a lower entry price.

Balance y Liquidez

Ingresos

$3.45B

Últimos 12 meses (hasta 30/6/2026)

Beneficio Neto

$147M

Últimos 12 meses (hasta 30/6/2026)

Flujo de Caja Libre

$708M

Patrimonio Neto Total

$2.07B

Pasivo Total

$1.79B

Ratio de Liquidez

1.38

Cobertura de Intereses

202.69

Deuda/EBITDA

1.65

Beneficio Por Acción

Ingresos y Beneficio Neto

Flujo de Caja Libre

Desglose de Ingresos

Estado histórico

Márgenes en el tiempo

La deuda en el tiempo

Cuánto pesa la deuda

Cuadro de crecimiento

Crecimiento — Ingresos

Estimación de Valor Justo

Caso generalValoración Justa

Valor Justo

$192.14

Precio Actual

$213.40

Margen de Seguridad

-11.1%

Rango de Valor Justo

$124.89 - $259.38

Dispersión entre los métodos de valoración utilizados, no un intervalo de confianza calibrado estadísticamente.

Métodos de Estimación

Precio objetivo de los analistas:$249.72
Flujo de caja descontado (DCF):$231.39
Múltiplo sobre beneficios (P/E):$42.88
Fórmula de crecimiento de Graham:$45.75
Valor de la capacidad de generar beneficios (EPV):$17.55
P/B justificado:$24.43
Descuento de dividendos (Gordon):Datos insuficientes para calcularlo
P/FFO, fondos de operaciones:$58.46
Beneficios de mitad de ciclo:Datos insuficientes para calcularlo
Múltiplo sobre ingresos:$347.81
Consenso de Analistas:Comprar (20B / 21H / 1S)
Última Sorpresa de Resultados:+5.96%

Métricas de Valoración

Ratio P/E

72.69

ROE

2.2%

Ratio P/B

6.17

P/FCF

12.82

Margen Bruto

83.2%

ROIC

5.3%

Radar de Rentabilidad

Creación de Valor (Ventaja Competitiva)

ROIC

5.3%

WACC

10.7%

ROIC − WACC

-5.5 pp

El ROIC está por debajo del coste del capital: la empresa destruye valor por cada dólar invertido.

Criterios de Análisis Fundamental

Superado (19)

  • EPS shows upward trend
  • Price CAGR 16.97%
  • ROIC 5.3%
  • Gross Margin 83.2%
  • P/FCF 12.82
  • Debt/Equity ratio
  • Positive Free Cash Flow
  • CapEx intensity
  • Current Ratio
  • Interest Coverage
  • Debt/EBITDA
  • Return on Tangible Assets
  • Low reliance on intangibles
  • ROE 7.8%
  • Revenue Growth 5Y 28.8%
  • Earnings Surprise avg 4.1%
  • Earnings Quality (OCF/NI) 5.83
  • Net Margin Trend 4.3% vs -0.4%
  • Piotroski F-Score 6/9

Fallido (6)

  • P/B Ratio 6.17
  • Operating Margin 3.8%
  • Price below Graham Number
  • DCF valuation (Overvalued)
  • Analyst Consensus 48% Buy
  • Share Dilution 3.8%

No disponible (2)

  • Dividend Payout NaN%
  • PEG Ratio (need PE > 0 and growth > 0)

Piotroski F-Score

6/9

Señales mixtas: algunas áreas requieren atención

score
criteria

Calidad de los Beneficios

5.83

Alta calidad: beneficios respaldados por efectivo

Dilución de Acciones

3.8%

Emitiendo nuevas acciones, diluyendo la participación

Participaciones institucionales

Gobernanza

Equipo Directivo

NombreCargoEdad
Ms. Yamini RanganCEO, President and Director51
Mr. Dharmesh ShahCo-Founder, CTO & Director57
Ms. Kathryn A. BuekerCFO & Treasurer54
Ms. Erika Ashley Fisher J.D.Chief Legal Officer & Secretary39
Mr. Chris HoganExecutive Vice President of Operations-
Mr. Charles MacGlashingCorporate Treasure & Senior Director of IR-
Mr. Kipp BodnarChief Marketing Officer-
Ms. Helen RussellChief People Officer57
Ms. Alison ElworthyChief of Staff & Executive VP of Central Strategy41
Mr. Jon DickChief Customer Officer-

Riesgo de Auditoría

1

Riesgo del Consejo

2

Riesgo de Compensación

3

Riesgo de Derechos del Accionista

2

Parte 2 · El precio y el momento de entrar

Esta parte no sirve para saber si la empresa vale: sirve para elegir cuándo comprarla, una vez que los fundamentales te han convencido. Dentro: análisis técnico, potencial, caídas históricas, exposición gamma.

Documentos

  • Informe anual (10-K)

    Un resumen anual del negocio, los resultados financieros y los riesgos de la empresa.

    Presentado el 2026-02-11

    Ver documento
  • Informe trimestral (10-Q)

    Una actualización del desempeño financiero de los últimos tres meses.

    Presentado el 2026-08-05

    Ver documento
  • Informe de hecho relevante (8-K)

    Un aviso sobre un hecho relevante, como un cambio de dirección o un anuncio importante.

    Presentado el 2026-08-05

    Ver documento

via SEC EDGAR

Historial de Resultados

via SEC EDGAR

Latest News

Recent headlines for HUBS, sourced from Markets Gazette.

  • 6/18/2026POSITIVE
    HubSpot Stock's Momentum Score Jumps As Shareholders Approve 2.3 Million New Shares For Incentives

    HubSpot Inc. has seen its momentum score surge following shareholder approval of a significant incentive plan, authorizing 2.3 million new shares for employee compensation. This move, alongside the re-election of board members and adoption of governance reforms, signals strong internal confidence and a commitment to retaining talent. For investors, the increased share pool for incentives can be viewed positively, suggesting the company is focused on long-term growth and innovation by rewarding key personnel. This proactive approach to human capital management often correlates with sustained business performance and potential stock appreciation.

  • 5/28/2026POSITIVE
    3 AI Software Stocks JPMorgan Loves — And One Could Jump 214%

    JPMorgan has identified HubSpot as a top AI software stock with significant upside potential. While the article mentions a sub-$5 stock with over 214% potential, HubSpot is highlighted among favored names, suggesting strong conviction from the bank. This positive outlook from a major financial institution like JPMorgan, especially concerning AI-driven growth, could attract significant investor interest. Investors should monitor HubSpot's AI integration and market adoption for potential gains.

  • 5/7/2026NEGATIVE
    HubSpot Raises Guidance, Here's Why Shares Are Getting Hammered Thursday

    HubSpot Inc. (HUBS) shares experienced a significant decline following the release of its Q1 financial results. Despite the company raising its guidance, the market reacted negatively, suggesting that the forward-looking statements or other aspects of the report did not meet investor expectations. This price action indicates a potential disconnect between the company's outlook and market sentiment, prompting a re-evaluation of the stock's valuation by investors.

  • 3/4/2026POSITIVE
    Huge News: Is HubSpot Quietly Building the Next AI Growth Engine?

    HubSpot's AI-powered "Loop" strategy is posited as a potential catalyst to transform the stock from a "beaten-down" performer into a breakout winner. The article highlights this AI initiative as a possible "AI growth engine." For investors, this suggests a speculative opportunity with significant upside potential if the Loop strategy proves successful in driving user acquisition and revenue growth, revitalizing the company's market position.

  • 3/3/2026POSITIVE
    A Glimpse Into The Expert Outlook On HubSpot Through 27 Analysts

    Analyst confidence in HubSpot (HUBS) remains robust, as highlighted by recent evaluations from 27 industry experts. Morgan Stanley maintained its "Overweight" rating in March 2022, while Raymond James and Mizuho reiterated "Strong Buy" and "Buy" respectively in February 2022. These positive recommendations, which suggest the stock is poised to outperform the market or is a strong purchase, reflect an optimistic outlook on the company's future prospects. Investors may interpret this positive consensus as a signal of stability and potential growth for the marketing, sales, and customer service software provider. The consistency of these ratings across various investment banks underscores a shared view on HubSpot's strong business model and its ability to generate value.

via Markets Gazette