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HubSpot Inc (HUBS)

Fair Value
TechnologySoftware - ApplicationUnited States

Fondamentale

68

Prezzo

$213.40

Capitalizzazione

$10.11B

Parte 1 · Quanto vale l'azienda

Panoramica

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

Per questa società non c'è ancora una scheda redazionale

Concorrenti diretti

Con chi questa società si contende gli stessi clienti

Confronta

Generato il 18 settembre 2026 con claude-haiku-4-5 — condiviso con tutti gli utenti

P/E: 20.9Punteggio: 73Capitalizzazione: $187.04B

Salesforce vende la stessa suite integrata di CRM, marketing, vendite e assistenza di HubSpot, e con le edizioni Starter e Pro punta agli stessi clienti fra piccole e medie imprese.

P/E: 20.3Punteggio: 74Capitalizzazione: $1.97B

Freshworks vende il CRM Freshsales e l'assistenza clienti Freshdesk agli stessi clienti di fascia media, con lo stesso approccio self-service e a piano gratuito che HubSpot usa per acquisire utenti.

P/E: 13.4Punteggio: 68Capitalizzazione: $92.99B

Marketo Engage ed Experience Manager di Adobe si contendono con il Marketing Hub e il CMS di HubSpot i budget per automazione del marketing, campagne email e contenuti del sito.

P/E: 28.6Punteggio: 72Capitalizzazione: $3.70T

Dynamics 365 Sales e Customer Service di Microsoft si rivolgono alla stessa spesa per il CRM, e Microsoft può abbinarli all'abbonamento Office 365 che molti clienti di HubSpot già pagano.

Zoho Corporation Pvt. Ltd.Non tracciato

Zoho propone un pacchetto tutto-in-uno di CRM, marketing, vendite e assistenza rivolto alle stesse aziende da 2 a 2.000 dipendenti, e le conquista soprattutto con un abbonamento molto più economico.

Pipedrive OÜNon tracciato

Pipedrive contende a HubSpot i piccoli reparti vendite che altrimenti comprerebbero il Sales Hub, offrendo gestione della pipeline e automazione commerciale a un prezzo d'ingresso inferiore.

Stato Patrimoniale e Liquidità

Ricavi

$3.45B

Ultimi 12 mesi (al 30/06/2026)

Utile Netto

$147M

Ultimi 12 mesi (al 30/06/2026)

Free Cash Flow

$708M

Patrimonio Netto Totale

$2.07B

Passività Totali

$1.79B

Rapporto di Liquidità

1.38

Copertura Interessi

202.69

Debito/EBITDA

1.65

Utile per Azione

Ricavi e Utile Netto

Free Cash Flow

Scomposizione Ricavi

Prospetto storico

Margini nel tempo

Il debito nel tempo

Quanto pesa il debito

Griglia della crescita

Crescita — Ricavi

Stima del Fair Value

Caso generaleCorrettamente Valutato

Fair Value

$192.14

Prezzo Attuale

$213.40

Margine di Sicurezza

-11.1%

Range Fair Value

$124.89 - $259.38

Intervallo di dispersione tra i metodi di valutazione usati, non una stima statisticamente calibrata.

Metodi di Stima

Target degli analisti:$249.72
Flussi di cassa scontati (DCF):$231.39
Multiplo sugli utili (P/E):$42.88
Formula di Graham:$45.75
Valore della capacità di reddito (EPV):$17.55
P/B giustificato:$24.43
Sconto dei dividendi (Gordon):Dati insufficienti per calcolarlo
P/FFO, i fondi da operazioni:$58.46
Utili di mezzo ciclo:Dati insufficienti per calcolarlo
Multiplo sui ricavi:$347.81
Consenso Analisti:Buy (20B / 21H / 1S)
Ultima Sorpresa Utili:+5.96%

Metriche di Valutazione

Rapporto P/E

72.69

ROE

2.2%

Rapporto P/B

6.17

P/FCF

12.82

Margine Lordo

83.2%

ROIC

5.3%

Radar Redditività

Creazione di Valore (Vantaggio Competitivo)

ROIC

5.3%

WACC

10.7%

ROIC − WACC

-5.5 pp

Il ROIC è sotto il costo del capitale: l'azienda distrugge valore per ogni dollaro investito.

Criteri di Analisi Fondamentale

Superati (19)

  • EPS shows upward trend
  • Price CAGR 16.97%
  • ROIC 5.3%
  • Gross Margin 83.2%
  • P/FCF 12.82
  • Debt/Equity ratio
  • Positive Free Cash Flow
  • CapEx intensity
  • Current Ratio
  • Interest Coverage
  • Debt/EBITDA
  • Return on Tangible Assets
  • Low reliance on intangibles
  • ROE 7.8%
  • Revenue Growth 5Y 28.8%
  • Earnings Surprise avg 4.1%
  • Earnings Quality (OCF/NI) 5.83
  • Net Margin Trend 4.3% vs -0.4%
  • Piotroski F-Score 6/9

Non superati (6)

  • P/B Ratio 6.17
  • Operating Margin 3.8%
  • Price below Graham Number
  • DCF valuation (Overvalued)
  • Analyst Consensus 48% Buy
  • Share Dilution 3.8%

Non disponibili (2)

  • Dividend Payout NaN%
  • PEG Ratio (need PE > 0 and growth > 0)

Piotroski F-Score

6/9

Segnali misti: alcune aree necessitano attenzione

score
criteria

Qualità degli Utili

5.83

Alta qualità: utili supportati da cash

Diluizione Azionaria

3.8%

Emissione nuove azioni, diluizione proprietà

Partecipazioni istituzionali

Governance

Team Dirigenziale

NomeRuoloEtà
Ms. Yamini RanganCEO, President and Director51
Mr. Dharmesh ShahCo-Founder, CTO & Director57
Ms. Kathryn A. BuekerCFO & Treasurer54
Ms. Erika Ashley Fisher J.D.Chief Legal Officer & Secretary39
Mr. Chris HoganExecutive Vice President of Operations-
Mr. Charles MacGlashingCorporate Treasure & Senior Director of IR-
Mr. Kipp BodnarChief Marketing Officer-
Ms. Helen RussellChief People Officer57
Ms. Alison ElworthyChief of Staff & Executive VP of Central Strategy41
Mr. Jon DickChief Customer Officer-

Rischio Audit

1

Rischio CdA

2

Rischio Compensi

3

Rischio Diritti Azionisti

2

Parte 2 · Il prezzo e il momento d'ingresso

Questa parte non serve a capire se l'azienda vale: serve a scegliere quando comprarla, dopo che i fondamentali ti hanno convinto. Dentro: analisi tecnica, potenziale, drawdown storici, esposizione gamma.

Documenti

  • Relazione annuale (10-K)

    Una panoramica annuale del business, dei risultati finanziari e dei rischi dell'azienda.

    Depositato il 2026-02-11

    Vedi documento
  • Relazione trimestrale (10-Q)

    Un aggiornamento sull'andamento finanziario degli ultimi tre mesi.

    Depositato il 2026-08-05

    Vedi documento
  • Comunicazione price-sensitive (8-K)

    Una comunicazione su un evento importante, come un cambio ai vertici o un grande annuncio.

    Depositato il 2026-08-05

    Vedi documento

via SEC EDGAR

Storico Ricavi

via SEC EDGAR

Ultime Notizie

Ultime notizie per HUBS, da Markets Gazette.

  • 6/18/2026POSITIVE
    HubSpot Stock's Momentum Score Jumps As Shareholders Approve 2.3 Million New Shares For Incentives

    HubSpot Inc. has seen its momentum score surge following shareholder approval of a significant incentive plan, authorizing 2.3 million new shares for employee compensation. This move, alongside the re-election of board members and adoption of governance reforms, signals strong internal confidence and a commitment to retaining talent. For investors, the increased share pool for incentives can be viewed positively, suggesting the company is focused on long-term growth and innovation by rewarding key personnel. This proactive approach to human capital management often correlates with sustained business performance and potential stock appreciation.

  • 5/28/2026POSITIVE
    3 AI Software Stocks JPMorgan Loves — And One Could Jump 214%

    JPMorgan has identified HubSpot as a top AI software stock with significant upside potential. While the article mentions a sub-$5 stock with over 214% potential, HubSpot is highlighted among favored names, suggesting strong conviction from the bank. This positive outlook from a major financial institution like JPMorgan, especially concerning AI-driven growth, could attract significant investor interest. Investors should monitor HubSpot's AI integration and market adoption for potential gains.

  • 5/7/2026NEGATIVE
    HubSpot Raises Guidance, Here's Why Shares Are Getting Hammered Thursday

    HubSpot Inc. (HUBS) shares experienced a significant decline following the release of its Q1 financial results. Despite the company raising its guidance, the market reacted negatively, suggesting that the forward-looking statements or other aspects of the report did not meet investor expectations. This price action indicates a potential disconnect between the company's outlook and market sentiment, prompting a re-evaluation of the stock's valuation by investors.

  • 3/4/2026POSITIVE
    Huge News: Is HubSpot Quietly Building the Next AI Growth Engine?

    HubSpot's AI-powered "Loop" strategy is posited as a potential catalyst to transform the stock from a "beaten-down" performer into a breakout winner. The article highlights this AI initiative as a possible "AI growth engine." For investors, this suggests a speculative opportunity with significant upside potential if the Loop strategy proves successful in driving user acquisition and revenue growth, revitalizing the company's market position.

  • 3/3/2026POSITIVE
    A Glimpse Into The Expert Outlook On HubSpot Through 27 Analysts

    Analyst confidence in HubSpot (HUBS) remains robust, as highlighted by recent evaluations from 27 industry experts. Morgan Stanley maintained its "Overweight" rating in March 2022, while Raymond James and Mizuho reiterated "Strong Buy" and "Buy" respectively in February 2022. These positive recommendations, which suggest the stock is poised to outperform the market or is a strong purchase, reflect an optimistic outlook on the company's future prospects. Investors may interpret this positive consensus as a signal of stability and potential growth for the marketing, sales, and customer service software provider. The consistency of these ratings across various investment banks underscores a shared view on HubSpot's strong business model and its ability to generate value.

via Markets Gazette