Roku, Inc. (ROKU)
被高估基本面
68
价格
$151.71
市值
$22.76B
第一部分 · 这家公司值多少
概览
Roku makes the software that runs television sets and streaming players, then earns from what happens after the screen turns on. It licenses its Roku OS to TV manufacturers and sells its own branded players and TVs, largely at cost, to get into as many living rooms as possible. Once installed, its home screen sells advertising, promotes subscription services, and runs its own free channel. The hardware is the doorway; the software layer and the audience behind it are the business.
盈利方式
Revenue splits into two reportable segments. Platform revenue — advertising and subscriptions — is the business: Roku sells ad slots on its home screen and inside its own channel, takes a cut of third-party subscription services sold through its platform, and earns fees from content partners for placement and distribution deals. Devices revenue comes from selling streaming players and TVs, priced to maximize the number of active accounts rather than hardware profit. Platform revenue carries far higher margins and now generates the large majority of both revenue and gross profit.
分部营收
Advertising on Roku's home screen and channel, subscription revenue share, and fees from content partners — the profitable core of the business.
Streaming players, Roku-branded TVs and accessories, sold near cost to expand the installed base that Platform revenue depends on.
护城河
网络效应 · 狭窄Roku's home screen is the largest streaming audience in North America, which is what draws advertisers and gets content partners to negotiate distribution deals on Roku's terms. But the same logic works against it: smart-TV makers, Amazon and Google are building their own operating systems and ad businesses, and a TV buyer only needs one platform, so the advantage erodes each time a rival wins a living room.
需求驱动因素
周期性Roku's largest revenue line is advertising, which tracks marketer budgets: it slows when brands cut spending in a downturn and recovers when they don't. Subscription and content-distribution revenue is steadier, but still exposed to how much people are willing to pay for streaming services overall. Devices revenue follows consumer electronics spending and is markedly seasonal around the November-December holidays.
主要风险
- Retail channel concentration for Devices — The company discloses that Amazon, Best Buy, Walmart and Target together generated 81% of Devices segment revenue in 2025. Losing shelf space or favorable terms with any one of them would hit hardware sales directly.
- Rivals building their own ad platforms — Smart-TV makers and large technology companies are building competing operating systems and advertising businesses, some bundled directly into the television at manufacture, reducing the audience Roku can monetize.
- Evolving privacy and data regulation — Roku's advertising business depends on tracking viewing behavior. Tightening privacy rules across the jurisdictions where it operates could restrict the data it can use to target and measure ads, its most profitable activity.
- Concentrated around the holiday season — A large share of Devices sales, and the new accounts that feed future Platform revenue, happen in the November-December holiday window; a weak holiday season is difficult to make up later in the year.
看多理由
Buyers argue that Roku's home-screen reach across North America gives it a durable advantage in TV advertising and subscription distribution that hardware rivals cannot easily replicate, and that Platform margins keep expanding as ad tools and owned streaming services mature.
看空理由
Sellers worry that smart-TV makers and big technology platforms are building their own operating systems and ad businesses, that four retailers control most of Roku's hardware distribution, and that advertising revenue — Roku's main profit driver — is inherently exposed to marketing budget cuts.
Written by the editors, published on 2026年8月18日
Direct competitors
Who this company fights with for the same customers
No editorial profile for this company yet
No competitor list for this company yet.
资产负债表与流动性
营收
$5.21B
最近12个月(截至2026/6/30)
净利润
$355M
最近12个月(截至2026/6/30)
自由现金流
$478M
股东权益合计
$2.66B
负债合计
$1.78B
流动比率
2.87
利息覆盖率
129.44
债务/EBITDA
11.86
每股收益
营收与净利润
自由现金流
收入构成
历史财务表
利润率变化
债务变化
债务负担有多重
增长一览表
增长 — 营业收入
公允价值估算
公允价值
$98.52
当前价格
$151.71
安全边际
-54.0%
公允价值区间
$64.04 - $133.00
所用估值方法之间的离散区间,并非经过统计校准的置信区间。
估算方法
估值指标
市盈率(P/E)
64.53
ROE
3.3%
市净率(P/B)
7.97
P/FCF
31.71
毛利率
45.5%
ROIC
6.5%
盈利能力雷达图
价值创造(经济护城河)
ROIC
6.5%
WACC
16.0%
ROIC − WACC
-9.5 pp
ROIC 低于资本成本:公司每投入一美元都在毁灭价值。
基本面分析标准
通过(18)
- EPS shows upward trend
- Price CAGR 12.83%
- ROIC 6.5%
- Gross Margin 45.5%
- Debt/Equity ratio
- Operating Margin 5.2%
- Positive Free Cash Flow
- CapEx intensity
- Current Ratio
- Interest Coverage
- Return on Tangible Assets
- Low reliance on intangibles
- ROE 13.2%
- Revenue Growth 5Y 21.6%
- Earnings Surprise avg 84.7%
- Earnings Quality (OCF/NI) 2.02
- Net Margin Trend 6.8% vs -1.4%
- Piotroski F-Score 7/9
未通过(7)
- P/FCF 31.71
- P/B Ratio 7.97
- Debt/EBITDA
- Price below Graham Number
- DCF valuation (Overvalued)
- Analyst Consensus 39% Buy
- Share Dilution 3.0%
不可用(2)
- Dividend Payout NaN%
- PEG Ratio (need PE > 0 and growth > 0)
Piotroski F-评分
财务状况强健
盈利质量
高质量:盈利有现金流支撑
股权稀释
正在发行新股,稀释所有权
机构持股
该公司暂无机构申报数据。
公司治理
管理团队
| 姓名 | 职位 | 年龄 |
|---|---|---|
| Mr. Anthony J. Wood | Founder, Chairman, President & CEO | 59 |
| Mr. Dan Jedda C.P.A. | COO & CFO | 53 |
| Mr. Mustafa Ozgen | President of Devices, Product & Technology | 57 |
| Mr. Christopher T. Handman J.D. | Senior VP & General Counsel | 52 |
| Mr. Charlie Collier | President of Roku Media | 47 |
| Mr. Matthew C. Banks | VP, Corporate Controller & Chief Accounting Officer | 47 |
| Mr. Conrad Grodd | Vice President of Investor Relations | - |
| Ms. Kelli Raftery | Vice President of Global Communications | 52 |
| Mr. Gilbert Fuchsberg | President of Subscriptions, Partnerships & Corporate Development | 62 |
| Mr. Ilya Asnis | Senior Vice President of Roku OS | - |
审计风险
5
董事会风险
9
薪酬风险
10
股东权利风险
10
第二部分 · 价格与买入时机
这一部分不判断公司是否值得拥有:它帮助你在基本面说服你之后,选择何时买入。包含:技术分析、潜力、历史回撤、Gamma 敞口。
损益历史
via SEC EDGAR
Latest News
Recent headlines for ROKU, sourced from Markets Gazette.
- 6/18/2026NEUTRALDeal Dispatch: Yum! Brands Sells Pizza Hut, Fox Corp. Buys Roku For $22 Billion, Salesforce Acquires Fin
Fox Corporation has agreed to acquire Roku Inc. for approximately $22 billion, a move that could significantly reshape the connected TV landscape. This acquisition positions Fox to bolster its streaming capabilities and content distribution. While the deal is substantial, its immediate impact on Roku's stock price is subject to regulatory review and market reaction to the integration plan. Investors will be closely watching for details on how Fox intends to leverage Roku's platform and user base to drive future revenue growth and synergies.
- 6/15/2026POSITIVEFox to Buy Roku at $22 Billion Value in Streaming Video Push
Fox Corp. has agreed to acquire Roku Inc. for approximately $22 billion, including debt, in a strategic move to bolster its presence in ad-supported streaming. This combination will integrate Fox's diverse content portfolio, including its free streaming service Tubi, with Roku's extensive platform boasting over 100 million subscribers. The merged entity is poised to become the third-largest player in the U.S. television market, spanning broadcast, cable, local, and streaming segments. This acquisition is expected to significantly enhance Fox's growth trajectory by expanding into high-growth digital media verticals, offering substantial value to shareholders.
- 6/15/2026NEGATIVEThis Roku Analyst Is No Longer Bullish; Here Are Top 2 Downgrades For Monday
Roku Inc. has been downgraded by Wall Street analysts, signaling a shift in sentiment from bullish to neutral or bearish. While specific reasons for the downgrade were not detailed in the provided snippet, such actions typically stem from concerns over future growth prospects, competitive pressures, or macroeconomic headwinds impacting the advertising-dependent streaming platform. Investors should monitor Roku's upcoming earnings reports and strategic announcements for further clarity on the underlying issues driving this analyst reassessment.
- 6/12/2026POSITIVERoku Said in Sale Talks, Including for Possible Media Tie-Up
Roku Inc. is reportedly in discussions regarding a potential sale of the company, with sources indicating that a media tie-up is among the possibilities being explored. This news suggests a significant strategic shift for the streaming platform, which could lead to a substantial valuation event for shareholders. While details remain scarce, the mere initiation of such talks often signals that a premium price is being considered, potentially offering an attractive exit for investors. The market will be closely watching for further developments and any confirmed offers.
- 2/27/2026POSITIVERoku quietly rolls out a major free upgrade for users
Markets Gazette: Roku Rolls Out Silent Yet Significant Free Upgrade. Streaming giant Roku Inc. has quietly introduced a major free upgrade for its users, a strategic move poised to potentially reinvigorate its customer base. At a time when traditional advertising struggles for originality and premium subscriptions dominate the streaming landscape, Roku's initiative stands out. Offering added value at no extra cost is a shrewd tactic to enhance user satisfaction and potentially attract new subscribers, solidifying Roku's position in the highly competitive streaming market. This upgrade could translate into increased user retention and higher engagement, crucial factors for advertising revenues and the company's overall growth. Investors should closely monitor the impact of this development on Roku's future performance.
- 2/26/2026POSITIVESay Hello to the Growth Stock That's Winning the Streaming Wars
Roku Inc. is emerging as an undisputed leader in the "streaming wars," demonstrating remarkable growth capabilities. Its strategy as a neutral platform, effectively connecting viewers and content providers, proves successful in a highly competitive market. This approach allows it to capitalize on the increasing demand for digital entertainment, distinguishing itself from competitors who often prioritize their own content. Investors should closely monitor Roku's performance, as its unique position makes it a potentially resilient and expanding asset in the global media landscape. Success in building an inclusive ecosystem could translate into further market share gains and strengthen its valuation as a "growth stock."
via Markets Gazette