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Procter & Gamble Co (PG)

Fair Value
Consumer DefensiveHousehold & Personal ProductsUnited States

Fundamental

59

Price

$145.28

Market Cap

$346.41B

Part 1 · What the company is worth

Overview

The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands. It also provides blades, razors, shave products, appliances, and other grooming products under the Braun, Gillette, and Venus brands. In addition, the company offers toothbrushes, toothpastes, and other oral care products under the Crest and Oral-B brands; and gastrointestinal, pain relief, rapid diagnostics, respiratory, vitamins/minerals/supplements, and other personal health care products under the Metamucil, Neurobion, Pepto-Bismol, and Vicks brands. Further, it provides fabric enhancers, and laundry additives and detergents under the Ariel, Downy, Gain, and Tide brands; and air and dish care, P&G professional, and surface care under the Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands. Additionally, the company offers baby wipes, taped diapers, and pants under the Luvs and Pampers brands; adult incontinence and menstrual care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. It sells its products through mass merchandisers, social ecommerce channels, grocery and specialty beauty stores, membership club stores, drug and department stores, distributors, wholesalers, airport duty-free and high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. The company was founded in 1837 and is headquartered in Cincinnati, Ohio.

No editorial profile for this company yet

Direct competitors

Who this company fights with for the same customers

Compare

Generated on September 19, 2026 with claude-haiku-4-5 — shared with all users

P/E: 33.7Score: 61Market cap: $68.97B

Competes head-on in oral care (Colgate against Crest) and in soaps, deodorants and dish and home cleaning products in the same mass-market channels.

P/E: 16.6Score: 66Market cap: $32.33B

Direct rival in P&G's Baby, Feminine and Family Care segment, with Huggies against Pampers and Kleenex and Kotex against Bounty, Charmin and Always.

P/E: 30.3Score: 71Market cap: $22.68B

A smaller US rival that names P&G as a competitor, going after the same laundry, oral care and personal care buyers with value-priced brands such as Arm & Hammer and OxiClean.

Unilever PLCUL

The closest global rival across almost all of P&G's shelf space — laundry and home care, shampoo and skin care, and personal hygiene — sold to the same supermarket and e-commerce shoppers worldwide.

Reckitt Benckiser Group plcRKT

Competes in household cleaning and hygiene and in over-the-counter consumer health, where Lysol, Finish, Dettol and Mucinex face P&G's home care and personal health brands.

Henkel AG & Co. KGaAHEN3

The main European challenger in laundry and home care (Persil, Pril) and in hair care (Schwarzkopf), fighting for the same detergent and shampoo shelf, especially in Germany and Eastern Europe.

Balance Sheet & Liquidity

Revenue

$87.03B

Trailing 12 months (through 6/30/2026)

Net Income

$16.05B

Trailing 12 months (through 6/30/2026)

Free Cash Flow

$15.15B

Total Equity

$54.31B

Total Liabilities

$72.21B

Current Ratio

0.68

Interest Coverage

22.52

Debt/EBITDA

1.53

Earnings Per Share

Revenue & Net Income

Free Cash Flow

Income Breakdown

Historical statement

Margins over time

Debt over time

How heavy the debt is

Growth grid

Growth — Revenue

Fair Value Estimation

General caseFairly Valued

Fair Value

$138.54

Current Price

$145.28

Margin of Safety

-4.9%

Fair Value Range

$113.94 - $163.14

Spread across the valuation methods used, not a statistically calibrated confidence interval.

Estimation Methods

Analyst price target:$160.61
Discounted cash flow (DCF):$142.81
Earnings multiple (P/E):$138.80
Graham growth formula:$93.68
Earnings power value (EPV):$81.54
Justified P/B:$150.61
Dividend discount (Gordon):$113.92
P/FFO, funds from operations:$132.20
Mid-cycle earnings:$138.18
Revenue multiple:$42.74
Analyst Consensus:Buy (19B / 17H / 1S)
Last Earnings Surprise:-1.47%

Valuation Metrics

P/E Ratio

21.95

ROE

29.5%

P/B Ratio

6.22

P/FCF

22.29

Gross Margin

50.2%

ROIC

17.8%

Profitability Radar

Value Creation (Economic Moat)

ROIC

17.8%

WACC

7.4%

ROIC − WACC

+10.3 pp

ROIC exceeds the cost of capital — the company is creating value for shareholders.

Fundamental Analysis Criteria

Passed (16)

  • EPS shows upward trend
  • Price CAGR 5.62%
  • ROIC 17.8%
  • Gross Margin 50.2%
  • P/FCF 22.29
  • Debt/Equity ratio
  • Operating Margin 22.7%
  • Positive Free Cash Flow
  • Interest Coverage
  • Debt/EBITDA
  • Return on Tangible Assets
  • ROE 29.8%
  • Analyst Consensus 51% Buy
  • Earnings Quality (OCF/NI) 1.22
  • Share Dilution -1.2%
  • Piotroski F-Score 6/9

Failed (11)

  • EPS CAGR 3.38%
  • P/B Ratio 6.22
  • CapEx intensity
  • Current Ratio
  • Low reliance on intangibles
  • Price below Graham Number
  • DCF valuation (Overvalued)
  • Revenue Growth 5Y 2.7%
  • Earnings Surprise avg -0.5%
  • PEG Ratio 5.68
  • Net Margin Trend 18.4% vs 19.0%

Unavailable (1)

  • Dividend Payout NaN%

Piotroski F-Score

6/9

Mixed signals: some areas need attention

score
criteria

Earnings Quality

1.22

High quality: earnings backed by cash

Share Dilution

-1.2%

Buying back shares. Shareholder friendly

Institutional Holdings

Governance

Executive Team

NameTitleAge
Mr. Shailesh G. JejurikarCEO, President & Chairman58
Mr. Andre SchultenChief Financial Officer54
Mr. Marc S. PritchardChief Brand Officer65
Mr. Sundar G. RamanCEO of Fabric & Home Care, and Executive Sponsor for Corporate Sustainability50
Mr. Matthew W. JanzarukSenior VP & Chief Accounting Officer51
Mr. Seth CohenChief Information Officer-
Mr. John T. ChevalierSenior Vice President of Investor Relations-
Ms. Susan Street WhaleyChief Legal Officer & Secretary51
Mr. Damon D. JonesChief Communications Officer49
Ms. Melinda SherwoodPresident of North America & Chief Sales Officer58

Audit Risk

8

Board Risk

5

Compensation Risk

1

Shareholder Rights Risk

5

Part 2 · The price and when to enter

This part won't tell you whether the company is worth owning: it helps you choose when to buy it, once the fundamentals have convinced you. Inside: technical analysis, potential, historical drawdowns, gamma exposure.

Documents

  • Annual Report (10-K)

    A yearly overview of the business, its financial results, and the risks it faces.

    Filed on 2026-08-04

    View document
  • Quarterly Report (10-Q)

    A snapshot of financial performance for the most recent three-month period.

    Filed on 2026-04-24

    View document
  • Current Report (8-K)

    An announcement of a major event, such as a leadership change or big news.

    Filed on 2026-07-29

    View document

via SEC EDGAR

Income History

via SEC EDGAR

Latest News

Recent headlines for PG, sourced from Markets Gazette.

  • 4/27/2026NEUTRAL
    Procter & Gamble’s CFO says pricing power isn’t a given anymore—here’s how the company plans to earn it

    Procter & Gamble's CFO has acknowledged that the company's pricing power is no longer guaranteed due to increasing consumer price sensitivity amid persistent inflation. The company is reportedly developing strategies to "earn" its pricing power back, though specific initiatives were not detailed. This commentary suggests a potential shift in P&G's ability to pass on costs, which could impact future revenue growth and margins if not effectively managed. Investors will be watching for concrete actions and their impact on sales volumes and profitability.

  • 4/24/2026NEUTRAL
    Procter & Gamble Sees $150 Million Hit From From Middle East Disruptions, Maintains Outlook

    Procter & Gamble reported Q3 earnings per share of $1.50, surpassing the $1.41 consensus estimate. Revenue also exceeded expectations, reaching $21.1 billion against a $20.9 billion forecast. However, the company disclosed a $150 million impact from Middle East supply chain disruptions. Despite this, P&G maintained its fiscal 2026 outlook, signaling resilience. Investors will monitor the ongoing impact of geopolitical events on global supply chains and P&G's ability to mitigate these costs.

  • 3/17/2026POSITIVE
    3 Consumer Staples Stocks Built to Create Long-Term Wealth

    Procter & Gamble (PG) is highlighted as a robust core holding for long-term wealth creation within the consumer staples sector. The company's consistent performance and defensive characteristics make it attractive during uncertain economic periods. Investors seeking stability and reliable dividend growth may find PG's established market position and brand portfolio appealing. Its ability to navigate economic cycles suggests resilience and potential for sustained capital appreciation, making it a cornerstone for a diversified investment portfolio.

  • 2/22/2026POSITIVE
    The Ultimate Dividend Growth Stock to Buy With $1,000 Right Now

    Procter & Gamble (PG) stands out as a cornerstone for income-focused investors, boasting a dividend growth streak of nearly 70 years. This remarkable longevity in rewarding shareholders, even through changing economic landscapes, points to strong operational stability and robust cash generation. For those with $1,000 to invest, PG offers a chance to access a stock with a proven track record of returns and long-term capital appreciation potential, solidifying its status as a dividend growth pick.

via Markets Gazette