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Auto Trader Group plc (ATDRF)

Überbewertet
Communication ServicesInternet Content & InformationUnited Kingdom

Fundamental

64

Kurs

$452.80

Marktkapitalisierung

$3.55B

Teil 1 · Was das Unternehmen wert ist

Übersicht

Auto Trader runs the UK's largest online marketplace for buying and selling cars, listing vehicles from independent and franchised dealers alongside private sellers. It does not buy or sell cars itself, or take a cut of each sale; instead it charges dealers a subscription to advertise their stock and offers tools like valuations, finance and part-exchange that plug into that marketplace. Its scale — most UK car buyers start their search there — is the product it sells to dealers.

Wie das Geld verdient wird

Almost all revenue comes from dealers paying a recurring subscription for the right to advertise their vehicles on Auto Trader, priced by how many cars a dealer lists and what extra products (finance leads, data tools) they add on top — not from a fee per car sold. A much smaller slice comes from consumer-facing services and from manufacturers and agencies advertising new-vehicle stock, rather than from private individuals paying to list a single car.

Umsatz nach Segment

Trade90.1%

Subscription fees from independent and franchised car dealers advertising their stock, the core of the business.

Consumer Services and Manufacturer & Agency9.9%

Smaller revenue from consumer-facing tools and from manufacturers and agencies advertising new-vehicle stock on the platform.

Wettbewerbsvorteil

Netzwerkeffekte · Breit

Buyers go to Auto Trader because it lists the most cars; dealers advertise there because that is where the buyers already are. Auto Trader accounts for over 75% of time spent on UK automotive classified sites and is roughly ten times larger than its nearest competitor, a gap that is hard to close because a rival marketplace with fewer buyers attracts fewer dealer listings, and vice versa.

Was die Nachfrage antreibt

Mäßig zyklisch

Revenue depends less on how many cars change hands in the UK than on how many dealers keep paying to advertise, so even a slow used-car market does not hit Auto Trader as directly as it hits a dealer. Demand is still tied to the health of the UK car market and to consumer confidence more broadly.

Wichtigste Risiken

  • Competition from disruptive technology — The company names failure to keep up with new technology and changing consumer behaviour, such as new ways of buying cars, as a principal risk to its dominant position.
  • Regulatory and tax changes — New rules such as the UK's Digital Services Tax already cut into profit, recognising a £10.2 million charge in FY2025, and further regulatory change could add further costs.
  • Legal and regulatory compliance — The company operates under consumer protection, data and advertising regulation, and non-compliance in any of these areas is named as a principal risk.
  • Brand and reputation — Much of Auto Trader's value rests on being the trusted place to search for a car; anything that damages consumer trust in its listings or data could weaken that position quickly.

Die Argumente dafür

Buyers argue that Auto Trader's marketplace advantage is close to unassailable — ten times the scale of its nearest rival and the large majority of UK car-shopping attention — and that its subscription model means revenue holds up even when the number of cars actually changing hands slows down.

Die Argumente dagegen

Sellers worry that new digital taxes and regulation are already eating into margins, that any technology shift in how people shop for cars could erode an advantage built for the current way of searching, and that a marketplace this dominant invites scrutiny from regulators and dealers pushing back on pricing power.

Written by the editors, published on 18. August 2026

Direct competitors

Who this company fights with for the same customers

Compare

Generated on 23. August 2026 with claude-opus-5 — shared with all users

P/E: 16.9Score: 86Market cap: —

Its cargurus.co.uk marketplace sells dealer advertising subscriptions in Britain on the same model as Auto Trader, and the UK is one of the markets where it is actively adding dealer accounts.

Cazoo (Motors.co.uk Limited)Not tracked

It is the UK's second-largest used-car classified marketplace, selling the same listing packages to the same franchised and independent dealers Auto Trader depends on, and competing for the same car buyers.

carwow LtdNot tracked

It competes for the same UK dealer marketing budgets, generating new-car enquiries and running a Sell My Car auction that takes part-exchange and private-seller stock Auto Trader also wants.

Gumtree.com LimitedNot tracked

Its motors section is the main free alternative for UK private sellers and also sells paid dealer packages, competing with Auto Trader for both listings and buyer traffic.

Bilanz & Liquidität

Umsatz

$566M

Letzte 12 Monate bis zum zuletzt gemeldeten Quartal — Schätzung aus Kennzahlen je Aktie

Nettogewinn

$263M

Letzte 12 Monate bis zum zuletzt gemeldeten Quartal — Schätzung aus Kennzahlen je Aktie

Freier Cashflow

$244M

Gesamtes Eigenkapital

$382M

Gesamtverbindlichkeiten

$211M

Current Ratio

1.73

Zinsdeckungsgrad

-

Schulden/EBITDA

0.52

Gewinn je Aktie

Umsatz & Nettogewinn

Freier Cashflow

Ertragsaufschlüsselung

Historische Aufstellung

Margen im Zeitverlauf

Verschuldung im Zeitverlauf

Wie schwer die Schulden wiegen

Wachstumsraster

Wachstum — Umsatz

Innerer-Wert-Schätzung

Allgemeiner FallÜberbewertet

Innerer Wert

$193.47

Aktueller Kurs

$452.80

Sicherheitsmarge

-134.0%

Innerer-Wert-Spanne

$125.75 - $261.18

Streubreite zwischen den verwendeten Bewertungsmethoden, kein statistisch kalibriertes Konfidenzintervall.

Bewertungsmethoden

Kursziel der Analysten:$560.16
Diskontierter Cashflow (DCF):$16.54
Gewinnmultiplikator (P/E):$3.93
Graham-Wachstumsformel:$15.03
Ertragskraftwert (EPV):$4.56
Gerechtfertigtes P/B:$6.99
Dividendendiskontierung (Gordon):$2.87
P/FFO, Funds from Operations:Nicht genügend Daten zur Berechnung
Gewinn im Zyklusmittel:Nicht genügend Daten zur Berechnung
Umsatzmultiplikator:$1.51
Analystenkonsens:Halten (8B / 12H / 2S)
Letzte Gewinnüberraschung:-0.06%

Bewertungskennzahlen

P/E-Verhältnis

1329.42

ROE

60.2%

P/B-Verhältnis

915.49

P/FCF

1455.94

Bruttomarge

79.1%

ROIC

51.7%

Rentabilitäts-Radar

Wertschöpfung (Wettbewerbsvorteil)

ROIC-Ausreißer

ROIC

51.7%

WACC

7.6%

ROIC − WACC

+44.2 pp

Der ROIC übersteigt die Kapitalkosten: Das Unternehmen schafft Wert für die Aktionäre.

Fundamentalanalyse-Kriterien

Bestanden (12)

  • ROIC 51.7%
  • Gross Margin 79.1%
  • Debt/Equity ratio
  • Operating Margin 62.9%
  • Positive Free Cash Flow
  • Current Ratio
  • Debt/EBITDA
  • ROE 60.5%
  • Revenue Growth 5Y 18.9%
  • PEG Ratio 0.59
  • Earnings Quality (OCF/NI) 1.10
  • Net Margin Trend 47.1% vs 47.0%

Nicht bestanden (9)

  • Price CAGR 1.36%
  • P/FCF 1455.94
  • P/B Ratio 915.49
  • CapEx intensity
  • Price below Graham Number
  • DCF valuation (Overvalued)
  • Analyst Consensus 36% Buy
  • Earnings Surprise avg -4.5%
  • Piotroski F-Score 2/9

Nicht verfügbar (6)

  • EPS data insufficient
  • Dividend Payout NaN%
  • Interest Coverage
  • Return on Tangible Assets
  • Low reliance on intangibles
  • Share Dilution (missing shares data)

Piotroski F-Score

2/9

Ernsthafte finanzielle Bedenken

score
criteria

Gewinnqualität

1.10

Hohe Qualität: Gewinne durch Cashflow gedeckt

Aktienverwässerung

-

Aktienrückkäufe. Aktionärsfreundlich

Institutionelle Beteiligungen

Für dieses Unternehmen liegen keine institutionellen Meldungen vor.

Unternehmensführung

Führungsteam

NamePositionAlter
Mr. Nathan James CoeCEO & Executive Director47
Mr. James Jonathan Warner C.M.A.CFO & Director41
Mr. Chris KellyChief Technology Officer-
Ms. Alison RossChief People & Operations Director51
Ms. Karolina Edwards-SmajdaChief Product Officer-
Ms. Claire V. BatyCompany Secretary & Director of Governance-

Prüfungsrisiko

2

Vorstandsrisiko

1

Vergütungsrisiko

3

Aktionärsrechterisiko

1

Teil 2 · Der Preis und der Einstiegszeitpunkt

Dieser Teil sagt nicht, ob das Unternehmen etwas taugt: Er hilft bei der Wahl des Kaufzeitpunkts, nachdem die Fundamentaldaten überzeugt haben. Enthalten: technische Analyse, Potenzial, historische Drawdowns, Gamma-Exposure.

Latest News

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