HubSpot Inc (HUBS)
Fair bewertetFundamental
68
Kurs
$204.98
Marktkapitalisierung
$10.11B
Teil 1 · Was das Unternehmen wert ist
Übersicht
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
No editorial profile for this company yet
Direct competitors
Who this company fights with for the same customers
Generated on 18. September 2026 with claude-haiku-4-5 — shared with all users
Salesforce sells the same integrated CRM, marketing, sales and service cloud suite that HubSpot sells, and its Starter and Pro editions chase the same small and mid-sized business buyers.
Freshworks sells Freshsales CRM and Freshdesk customer-service software to the same mid-market buyers, with the same self-serve, free-tier motion HubSpot uses to acquire customers.
Adobe's Marketo Engage and Experience Manager compete directly with HubSpot's Marketing Hub and CMS for marketing automation, email campaigns and website content budgets.
Microsoft Dynamics 365 Sales and Customer Service target the same CRM spend, and Microsoft can bundle them with the Office 365 subscription many of HubSpot's customers already pay for.
Zoho offers an all-in-one CRM plus marketing, sales and helpdesk bundle aimed at the same 2-to-2,000-employee companies, and wins them mainly on a much lower subscription price.
Pipedrive competes for the small-business sales team that would otherwise buy HubSpot's Sales Hub, offering pipeline management and sales automation at a lower entry price.
Bilanz & Liquidität
Umsatz
$3.45B
Letzte 12 Monate (bis 30.6.2026)
Nettogewinn
$147M
Letzte 12 Monate (bis 30.6.2026)
Freier Cashflow
$708M
Gesamtes Eigenkapital
$2.07B
Gesamtverbindlichkeiten
$1.79B
Current Ratio
1.38
Zinsdeckungsgrad
202.69
Schulden/EBITDA
1.65
Gewinn je Aktie
Umsatz & Nettogewinn
Freier Cashflow
Ertragsaufschlüsselung
Historische Aufstellung
Margen im Zeitverlauf
Verschuldung im Zeitverlauf
Wie schwer die Schulden wiegen
Wachstumsraster
Wachstum — Umsatz
Innerer-Wert-Schätzung
Innerer Wert
$192.14
Aktueller Kurs
$204.98
Sicherheitsmarge
-6.7%
Innerer-Wert-Spanne
$124.89 - $259.38
Streubreite zwischen den verwendeten Bewertungsmethoden, kein statistisch kalibriertes Konfidenzintervall.
Bewertungsmethoden
Bewertungskennzahlen
P/E-Verhältnis
72.69
ROE
2.2%
P/B-Verhältnis
6.17
P/FCF
12.82
Bruttomarge
83.2%
ROIC
5.3%
Rentabilitäts-Radar
Wertschöpfung (Wettbewerbsvorteil)
ROIC
5.3%
WACC
10.7%
ROIC − WACC
-5.5 pp
Der ROIC liegt unter den Kapitalkosten: Das Unternehmen vernichtet für jeden investierten Dollar Wert.
Fundamentalanalyse-Kriterien
Bestanden (19)
- EPS shows upward trend
- Price CAGR 16.97%
- ROIC 5.3%
- Gross Margin 83.2%
- P/FCF 12.82
- Debt/Equity ratio
- Positive Free Cash Flow
- CapEx intensity
- Current Ratio
- Interest Coverage
- Debt/EBITDA
- Return on Tangible Assets
- Low reliance on intangibles
- ROE 7.8%
- Revenue Growth 5Y 28.8%
- Earnings Surprise avg 4.1%
- Earnings Quality (OCF/NI) 5.83
- Net Margin Trend 4.3% vs -0.4%
- Piotroski F-Score 6/9
Nicht bestanden (6)
- P/B Ratio 6.17
- Operating Margin 3.8%
- Price below Graham Number
- DCF valuation (Overvalued)
- Analyst Consensus 48% Buy
- Share Dilution 3.8%
Nicht verfügbar (2)
- Dividend Payout NaN%
- PEG Ratio (need PE > 0 and growth > 0)
Piotroski F-Score
Gemischte Signale: Einige Bereiche bedürfen Aufmerksamkeit
Gewinnqualität
Hohe Qualität: Gewinne durch Cashflow gedeckt
Aktienverwässerung
Neue Aktien werden ausgegeben, Eigentum wird verwässert
Institutionelle Beteiligungen
Unternehmensführung
Führungsteam
| Name | Position | Alter |
|---|---|---|
| Ms. Yamini Rangan | CEO, President and Director | 51 |
| Mr. Dharmesh Shah | Co-Founder, CTO & Director | 57 |
| Ms. Kathryn A. Bueker | CFO & Treasurer | 54 |
| Ms. Erika Ashley Fisher J.D. | Chief Legal Officer & Secretary | 39 |
| Mr. Chris Hogan | Executive Vice President of Operations | - |
| Mr. Charles MacGlashing | Corporate Treasure & Senior Director of IR | - |
| Mr. Kipp Bodnar | Chief Marketing Officer | - |
| Ms. Helen Russell | Chief People Officer | 57 |
| Ms. Alison Elworthy | Chief of Staff & Executive VP of Central Strategy | 41 |
| Mr. Jon Dick | Chief Customer Officer | - |
Prüfungsrisiko
1
Vorstandsrisiko
2
Vergütungsrisiko
3
Aktionärsrechterisiko
2
Teil 2 · Der Preis und der Einstiegszeitpunkt
Dieser Teil sagt nicht, ob das Unternehmen etwas taugt: Er hilft bei der Wahl des Kaufzeitpunkts, nachdem die Fundamentaldaten überzeugt haben. Enthalten: technische Analyse, Potenzial, historische Drawdowns, Gamma-Exposure.
Dokumente
- Dokument ansehen
Jahresbericht (10-K)
Ein jährlicher Überblick über das Geschäft, die Finanzergebnisse und die Risiken des Unternehmens.
Eingereicht am 2026-02-11
- Dokument ansehen
Quartalsbericht (10-Q)
Ein Update zur finanziellen Entwicklung der letzten drei Monate.
Eingereicht am 2026-08-05
- Dokument ansehen
Ad-hoc-Meldung (8-K)
Eine Mitteilung über ein wichtiges Ereignis, etwa einen Führungswechsel oder eine bedeutende Ankündigung.
Eingereicht am 2026-08-05
via SEC EDGAR
Ertragshistorie
via SEC EDGAR
Latest News
Recent headlines for HUBS, sourced from Markets Gazette.
- 6/18/2026POSITIVEHubSpot Stock's Momentum Score Jumps As Shareholders Approve 2.3 Million New Shares For Incentives
HubSpot Inc. has seen its momentum score surge following shareholder approval of a significant incentive plan, authorizing 2.3 million new shares for employee compensation. This move, alongside the re-election of board members and adoption of governance reforms, signals strong internal confidence and a commitment to retaining talent. For investors, the increased share pool for incentives can be viewed positively, suggesting the company is focused on long-term growth and innovation by rewarding key personnel. This proactive approach to human capital management often correlates with sustained business performance and potential stock appreciation.
- 5/28/2026POSITIVE3 AI Software Stocks JPMorgan Loves — And One Could Jump 214%
JPMorgan has identified HubSpot as a top AI software stock with significant upside potential. While the article mentions a sub-$5 stock with over 214% potential, HubSpot is highlighted among favored names, suggesting strong conviction from the bank. This positive outlook from a major financial institution like JPMorgan, especially concerning AI-driven growth, could attract significant investor interest. Investors should monitor HubSpot's AI integration and market adoption for potential gains.
- 5/7/2026NEGATIVEHubSpot Raises Guidance, Here's Why Shares Are Getting Hammered Thursday
HubSpot Inc. (HUBS) shares experienced a significant decline following the release of its Q1 financial results. Despite the company raising its guidance, the market reacted negatively, suggesting that the forward-looking statements or other aspects of the report did not meet investor expectations. This price action indicates a potential disconnect between the company's outlook and market sentiment, prompting a re-evaluation of the stock's valuation by investors.
- 3/4/2026POSITIVEHuge News: Is HubSpot Quietly Building the Next AI Growth Engine?
HubSpot's AI-powered "Loop" strategy is posited as a potential catalyst to transform the stock from a "beaten-down" performer into a breakout winner. The article highlights this AI initiative as a possible "AI growth engine." For investors, this suggests a speculative opportunity with significant upside potential if the Loop strategy proves successful in driving user acquisition and revenue growth, revitalizing the company's market position.
- 3/3/2026POSITIVEA Glimpse Into The Expert Outlook On HubSpot Through 27 Analysts
Analyst confidence in HubSpot (HUBS) remains robust, as highlighted by recent evaluations from 27 industry experts. Morgan Stanley maintained its "Overweight" rating in March 2022, while Raymond James and Mizuho reiterated "Strong Buy" and "Buy" respectively in February 2022. These positive recommendations, which suggest the stock is poised to outperform the market or is a strong purchase, reflect an optimistic outlook on the company's future prospects. Investors may interpret this positive consensus as a signal of stability and potential growth for the marketing, sales, and customer service software provider. The consistency of these ratings across various investment banks underscores a shared view on HubSpot's strong business model and its ability to generate value.
via Markets Gazette