NIKE, Inc. (NKE)
UndervaluedFundamental
64
मूल्य
$35.95
मार्केट कैप
$53.39B
भाग 1 · कंपनी का मूल्य कितना है
अवलोकन
Nike designs, markets and sells athletic footwear, apparel and equipment worldwide under the Nike and Converse brands. It owns no factories: production is contracted to independent manufacturers, mostly in Vietnam, Indonesia and China, while Nike keeps design, marketing and distribution in house. Products reach customers through wholesale partners — department stores, sporting goods chains, franchisees — and through Nike's own stores and digital channels.
यह पैसा कैसे कमाती है
Revenue comes from selling physical goods, split between wholesale shipments to retail partners and direct sales through Nike-owned stores and e-commerce (Nike Direct). Margins depend on how much of the mix runs through the higher-margin direct channel versus wholesale, and on how much of a premium the brand can charge over competing products — a premium built on marketing spend, athlete endorsement contracts and continuous product turnover.
सेगमेंट के अनुसार राजस्व
The largest single market, covering the United States and Canada across both wholesale and Nike Direct.
Second-largest region, spanning a wide range of income levels and football-driven demand.
A wide grouping of developed and emerging markets outside the other three regions.
China, Hong Kong and Taiwan; the region with the sharpest recent revenue decline as local competitors gain ground.
A separate footwear brand run as its own operating segment, much smaller than the core Nike business.
प्रतिस्पर्धी बढ़त (Moat)
ब्रांड · संकीर्णDecades of marketing spend and athlete endorsements built a brand that commands a price premium and secures prime shelf space with retailers worldwide. That advantage is real but no longer unchallenged: revenue has declined for two straight fiscal years as Adidas, On, Hoka and other rivals take share, particularly in China.
मांग को क्या चलाता है
चक्रीयFootwear and apparel are discretionary purchases: households cut back when budgets tighten, and wholesale partners cut orders further in anticipation. Demand also swings with fashion cycles and with how fresh Nike's product line looks against competitors, not only with the economy.
प्रमुख जोखिम
- Manufacturing concentrated in a few countries — Nike owns no factories and depends on independent contract manufacturers concentrated in Vietnam, Indonesia and China; disruption at a handful of them affects supply broadly.
- Trade policy and tariffs — The company is exposed to tariffs, import duties and other protectionist measures on goods manufactured abroad and sold in the United States and elsewhere.
- Intense competition — The athletic footwear and apparel market includes numerous established and emerging brands competing on price, innovation and marketing reach.
- Currency and commodity volatility — A global business collects revenue and pays costs in many currencies and raw material prices, so exchange-rate and commodity swings move reported results.
- Counterfeiting and IP infringement — The company periodically discovers counterfeit products and infringement of its trademarks and designs, which can dilute the brand and divert sales.
ग्राहक Concentration
No single customer reaches 10% of consolidated revenue, but the top three wholesale customers account for about 29% of U.S. sales and the top three non-U.S. customers for about 16% of international sales, so a handful of large retail chains still matter disproportionately.
खरीदने के पक्ष में तर्क
Buyers argue that the Nike brand remains the strongest in the industry, that a renewed focus on sport-led product innovation and tighter wholesale discipline can rebuild margins, and that the recent share losses to smaller rivals are a cyclical stumble rather than a structural decline.
बेचने के पक्ष में तर्क
Sellers fear that two consecutive years of revenue decline, sharpest in China, show a brand losing relevance to newer competitors, that tariffs on goods made in Vietnam, Indonesia and China compress margins further, and that rebuilding wholesale relationships takes years even if the product turnaround works.
Written by the editors, published on 18 अगस्त 2026
Direct competitors
Who this company fights with for the same customers
Generated on 19 सितंबर 2026 with claude-haiku-4-5 — shared with all users
The closest global rival to NIKE across performance footwear, sportswear apparel and football/basketball sponsorships, sold to the same consumers through the same wholesale and direct-to-consumer channels.
Through the HOKA brand it takes share from NIKE in premium performance running shoes sold in the same specialty run and athletic retailers.
Competes for the same sport-performance and sport-lifestyle customer in football, running and training, and for the same athlete and team sponsorships in Europe and the Americas.
A fast-growing premium running and training brand competing for the same performance-footwear buyer and increasingly for the same shelf space in North America and Europe.
The leading domestic sportswear group in Greater China, where it competes head-on with NIKE for the same running, basketball and outdoor consumers.
Privately held US brand competing with NIKE in running and lifestyle sneakers across the same retail doors in North America, Europe and Asia.
बैलेंस शीट और तरलता
राजस्व
$46.40B
पिछले 12 महीने (31/5/2026 तक)
शुद्ध आय
$3.11B
पिछले 12 महीने (31/5/2026 तक)
Free Cash Flow
$2.18B
कुल इक्विटी
$14.87B
कुल देनदारियाँ
$23.55B
Current Ratio
1.96
Interest Coverage
-
Debt/EBITDA
2.24
Earnings Per Share
राजस्व और शुद्ध आय
Free Cash Flow
आय विवरण
ऐतिहासिक विवरण
समय के साथ मार्जिन
समय के साथ ऋण
ऋण कितना भारी है
वृद्धि तालिका
वृद्धि — राजस्व
Fair Value अनुमान
Fair Value
$54.58
वर्तमान मूल्य
$35.95
Margin of Safety
+34.1%
Fair Value सीमा
$35.48 - $73.69
इस्तेमाल किए गए valuation methods के बीच का फैलाव, कोई सांख्यिकीय रूप से calibrated confidence interval नहीं।
अनुमान विधियाँ
मूल्यांकन मेट्रिक्स
P/E Ratio
16.86
ROE
20.9%
P/B Ratio
2.04
P/FCF
13.86
Gross Margin
42.9%
ROIC
-
लाभप्रदता Radar
मूल्य सृजन (प्रतिस्पर्धी बढ़त)
ROIC
-
WACC
8.5%
ROIC − WACC
-
Fundamental विश्लेषण मानदंड
पास (15)
- Gross Margin 42.9%
- P/FCF 13.86
- P/B Ratio 2.04
- Debt/Equity ratio
- Positive Free Cash Flow
- Current Ratio
- Debt/EBITDA
- Return on Tangible Assets
- Low reliance on intangibles
- DCF valuation (Undervalued)
- ROE 22.0%
- Earnings Surprise avg 47.6%
- Earnings Quality (OCF/NI) 0.92
- Share Dilution -0.7%
- Piotroski F-Score 5/9
फेल (8)
- EPS shows upward trend
- EPS CAGR -3.16%
- Price CAGR -3.38%
- CapEx intensity
- Price below Graham Number
- Revenue Growth 5Y 0.8%
- Analyst Consensus 39% Buy
- Net Margin Trend 6.7% vs 7.0%
अनुपलब्ध (5)
- ROIC NaN%
- Dividend Payout NaN%
- Operating Margin NaN%
- Interest Coverage
- PEG Ratio (need PE > 0 and growth > 0)
Piotroski F-Score
मिश्रित संकेत: कुछ क्षेत्रों पर ध्यान देना आवश्यक
Earnings गुणवत्ता
मध्यम: मुनाफे और नकदी के बीच कुछ अंतर
शेयर Dilution
शेयर वापस खरीद रही है। शेयरधारक अनुकूल
संस्थागत होल्डिंग
प्रशासन
कार्यकारी टीम
| नाम | पद | आयु |
|---|---|---|
| Mr. Mark G. Parker | Executive Chairman | 69 |
| Mr. Elliott J. Hill | CEO, President & Director | 61 |
| Mr. Venkatesh Alagirisamy | Executive VP & COO | 48 |
| Mr. Robert Leinwand | EVP & Chief Legal Officer | - |
| Ms. Treasure Heinle | Executive VP and Chief Human Resources & People Officer | - |
| Mr. Matthew Friend | Advisor | 47 |
| Mr. Philip H. Knight | Co-Founder & Chairman Emeritus | 87 |
| Mr. David M. Denton | Executive VP, CFO, Interim Corporate Controller & Principal Accounting Officer | 60 |
| Mr. Michael Gonda | EVP & Chief Communications and Strategy Officer | - |
| Ms. Nicole Hubbard Graham | Executive VP & Chief Marketing Officer | - |
Audit जोखिम
9
बोर्ड जोखिम
9
मुआवजा जोखिम
10
शेयरधारक अधिकार जोखिम
10
भाग 2 · कीमत और खरीदने का समय
यह हिस्सा यह नहीं बताता कि कंपनी अच्छी है या नहीं: यह तय करने में मदद करता है कि उसे कब खरीदें, जब फंडामेंटल आपको आश्वस्त कर चुके हों। इसमें: तकनीकी विश्लेषण, संभावना, ऐतिहासिक गिरावट, गामा एक्सपोज़र।
दस्तावेज़
- दस्तावेज़ देखें
वार्षिक रिपोर्ट (10-K)
कंपनी के कारोबार, वित्तीय नतीजों और जोखिमों का वार्षिक सिंहावलोकन।
दाखिल तिथि: 2026-07-15
- दस्तावेज़ देखें
तिमाही रिपोर्ट (10-Q)
पिछले तीन महीनों के वित्तीय प्रदर्शन का अपडेट।
दाखिल तिथि: 2026-04-01
- दस्तावेज़ देखें
विशेष रिपोर्ट (8-K)
किसी बड़ी घटना, जैसे नेतृत्व में बदलाव या बड़ी घोषणा, की सूचना।
दाखिल तिथि: 2026-10-01
via SEC EDGAR
आय का इतिहास
via SEC EDGAR
Latest News
Recent headlines for NKE, sourced from Markets Gazette.
- 15m agoNEGATIVEThis could be the worst year ever for Nike’s stock, with sales set to fall further
Nike's stock faces a potentially dire year, with projections indicating a further decline in sales. The athletic footwear and apparel giant is grappling with significant headwinds, particularly in the crucial Chinese market, where competition is intensifying. Furthermore, its core sneaker business is experiencing a slowdown, suggesting a broader issue with product appeal or market strategy. Investors are closely watching these developments, as a sustained sales downturn could lead to significant earnings pressure and a reassessment of the company's valuation.
- 2h agoNEUTRALSemmelhack on Nike’s Sneaker-Culture Future Post-Results
Elizabeth Semmelhack acknowledges Nike's enduring cultural legacy in sneaker design, citing iconic models like Jordans, Dunks, and Air Force Ones that have shaped the market for decades. However, she highlights a significantly more competitive landscape compared to previous eras, with numerous brands vying for cultural relevance. This increased competition poses a challenge to Nike's dominance, even with its strong historical footing. Investors should monitor how Nike adapts its strategy to maintain its market position amidst this crowded environment.
- 1d agoNEGATIVEAzioni Nike potrebbero scendere dopo utili Q1: i dettagli
Nike is facing significant investor disappointment heading into its Q1 2026 earnings report on October 1st. The consensus forecast anticipates earnings per share of $0.44 on revenues of $11.34 billion, both representing year-over-year declines. Year-to-date, Nike shares have plummeted by 80%. Options market data indicates a prevailing sentiment that the stock is likely to fall further post-earnings, despite ongoing turnaround efforts led by CEO Elliott Hill. The put-to-call ratio on expiring options suggests a bearish outlook among traders.
- 4d agoNEUTRALNike vicino al minimo in 12 anni: gli utili potrebbero cambiare tutto
Nike shares are trading near a 12-year low, closing Friday at $35.75, down 44% year-to-date. Bank of America recently warned that a recovery might take longer than anticipated. The company is set to report its fiscal first-quarter results after market close on Thursday. Wall Street analysts are forecasting earnings per share of $0.44 on revenues of $11.35 billion. Investors will be closely watching CEO Elliott Hill's commentary on distribution strategies and any indications of a turnaround to gauge the stock's future direction.
- 6d agoNEGATIVENike: il titolo non ha ancora toccato il fondo, avverte un'analista
Nike Inc. (NKE) shares faced renewed pressure following a downgrade by Bank of America analyst Lorraine Hutchinson to 'underperform'. Hutchinson also slashed her price target for NKE to $30, indicating a potential 15% downside from current levels. This downgrade is particularly impactful as Nike stock has already been a significant disappointment for investors in 2026, trading down approximately 45% from its yearly high. The bearish outlook stems from expectations of continued revenue weakness across key athletic footwear segments.
- 6d agoNEGATIVENike’s stock is one of the worst in the S&P 500 — and BofA says it’s not done sliding
Nike's stock has been among the worst performers in the S&P 500, and Bank of America analysts predict further declines. Their latest report forecasts continued falling sales through May, contradicting earlier expectations of a "spring inflection." This revised outlook suggests ongoing challenges for the sportswear giant, potentially impacting its market share and profitability. Investors are advised to monitor upcoming earnings reports and management guidance for signs of a turnaround strategy or further headwinds.
- 13d agoNEGATIVENike sottotono a Wall Street, Mbappé diventa testimonial della svizzera On
Nike Inc. shares experienced a decline of over 2% on Wall Street following the announcement that Swiss competitor On has signed French football star Kylian Mbappé as a testimonial. Mbappé was previously associated with Nike. This move by On signals an aggressive expansion strategy, potentially impacting Nike's market share and brand appeal, particularly among younger demographics. Investors are watching closely to see how Nike responds to this competitive challenge and if it affects future sales projections.
via Markets Gazette