Apple Inc. (AAPL)
適正価値ファンダメンタル
68
株価
$328.17
時価総額
$4.90T
パート1 · 企業の価値
概要
Apple designs consumer hardware — iPhone, Mac, iPad, Watch and accessories — that it has manufactured by contract partners, mostly in Asia, and sells worldwide through its own and third-party stores. Around that hardware it has built a services layer: the App Store, subscriptions such as iCloud and Apple Music, Apple Pay, advertising and licensing fees. It designs the chips and the software tightly integrated with each device rather than owning the factories that build them.
収益の仕組み
Apple books revenue when it sells hardware, through its own stores, online and through outside retailers that carry the bulk of unit volume, and separately earns recurring or one-time fees from its services layer: App Store commissions, subscriptions, licensing income such as the fee Google pays to be the default search engine, and AppleCare. Hardware still drives most of the total, but services carry far higher margins and grow more steadily because they don't depend on a new-device purchase.
セグメント別売上高
Apple's flagship smartphone line and by far its largest source of revenue.
App Store, subscriptions, Apple Pay, advertising, licensing and AppleCare — Apple's highest-margin business.
Apple Watch, AirPods, HomePod and related accessories.
Apple's personal computer line, from MacBook laptops to desktop iMac and Mac Studio models.
Apple's tablet line, spanning entry-level to Pro models.
競争優位性（moat）
スイッチングコスト · 広いCustomers who buy into iPhone, Mac, Watch and Apple's services face real friction leaving: repurchasing paid apps, losing iMessage's blue-bubble integration, family sharing set up across devices, and years of habit. That lock-in supports both pricing power on hardware and high attach rates for subscriptions, and it is the main reason Apple can charge more than most competitors for comparable specifications.
需要を左右する要因
中程度の景気循環性Buying a new iPhone or Mac is discretionary and tends to slow when consumers feel less confident about spending, but the installed base keeps replacing devices on a multi-year cycle regardless of the broader economy, and services revenue keeps growing steadily even in years when hardware sales stall. Replacement cycles have lengthened as devices last longer, softening the swings somewhat.
主なリスク
- iPhone concentration — iPhone alone supplies about half of total revenue, so a weak launch cycle or slower upgrades in that one product line moves the whole company's results.
- Supply chain concentration in Asia — Apple relies on a relatively concentrated set of manufacturing partners and suppliers, mostly in Asia, for final assembly and key components, exposing it to tariffs, trade disputes and disruption at a single site.
- Regulatory pressure on the App Store — Antitrust action and digital-markets rules in the US, EU and elsewhere are forcing changes to App Store fees and payment rules, threatening the margins that make services so profitable.
- Tariffs and China exposure — New US tariffs on imports from China and other manufacturing countries raise Apple's costs, which it may not be able to fully pass through to customers without hurting demand.
顧客集中度
Apple sells to hundreds of millions of individual consumers through its own and third-party retail channels; it does not disclose meaningful revenue concentration among individual customers because none is material.
強気材料
Buyers argue that services now grow faster than hardware and carry much higher margins, that switching costs inside the Apple ecosystem keep users buying the next iPhone even as upgrade cycles lengthen, and that a fresh AI-driven upgrade wave could reaccelerate hardware sales.
弱気材料
Sellers worry that iPhone still supplies about half of revenue, so any stumble in that single product line moves the whole business, that regulators are chipping away at the App Store fees driving services profitability, and that tariffs on Chinese manufacturing raise costs Apple cannot fully offset.
Written by the editors, published on 2026年8月18日
Direct competitors
Who this company fights with for the same customers
Generated on 2026年8月23日 with claude-opus-5 — shared with all users
Xiaomi is the world's third-largest smartphone vendor and sells a full ecosystem of phones, tablets, wearables and connected home devices that targets Apple buyers in China, India and Europe at lower price points.
Microsoft competes with Apple for the same computer users through Windows and its Surface hardware, and for the same subscription spending in productivity software, cloud storage and gaming services.
Samsung is the other global volume leader in premium smartphones, tablets and smartwatches, selling to the same consumers through the same carrier and retail channels as the iPhone, iPad and Apple Watch.
Google competes with Apple on the mobile platform itself — Android against iOS, Play Store against the App Store, Pixel phones against the iPhone — and in the digital services and AI assistants sold on top of them.
Huawei is Apple's toughest rival in China, where its high-end smartphones, tablets and wearables built on its own HarmonyOS compete directly for premium buyers in Apple's largest international market.
Lenovo is the largest personal computer vendor worldwide and competes head-on with the Mac line for consumer, education and corporate laptop and desktop budgets.
貸借対照表と流動性
売上高
$466.82B
直近12か月（2026/6/27まで）
純利益
$128.93B
直近12か月（2026/6/27まで）
フリーキャッシュフロー
$98.77B
自己資本合計
$73.73B
負債合計
$285.51B
流動比率
1.00
利払い倍率
-
負債/EBITDA
0.58
一株当たり利益（EPS）
売上高と純利益
フリーキャッシュフロー
収益内訳
財務推移表
利益率の推移
負債の推移
負債の重さ
成長率グリッド
成長率 — 売上高
適正価値の推定
適正価値
$277.35
現在株価
$328.17
安全マージン
-18.3%
適正価値レンジ
$203.60 - $351.11
使用した評価手法間のばらつきであり、統計的に較正された信頼区間ではありません。
推定方法
バリュエーション指標
P/E レシオ
38.23
ROE
151.9%
P/B レシオ
45.20
P/FCF
35.56
粗利益率
48.7%
ROIC
52.3%
収益性レーダー
価値創造（経済的モート）
ROICの外れ値ROIC
52.3%
WACC
10.3%
ROIC − WACC
+42.0 pp
ROICが資本コストを上回っています。企業は株主のために価値を創出しています。
ファンダメンタル分析基準
合格（19）
- EPS shows upward trend
- Price CAGR 27.82%
- ROIC 52.3%
- Gross Margin 48.7%
- Debt/Equity ratio
- Operating Margin 33.2%
- Positive Free Cash Flow
- CapEx intensity
- Current Ratio
- Debt/EBITDA
- Return on Tangible Assets
- Low reliance on intangibles
- ROE 137.2%
- Revenue Growth 5Y 8.7%
- Analyst Consensus 64% Buy
- Earnings Quality (OCF/NI) 1.14
- Share Dilution -2.6%
- Net Margin Trend 27.6% vs 24.3%
- Piotroski F-Score 8/9
不合格（7）
- EPS CAGR 3.62%
- P/FCF 35.56
- P/B Ratio 45.20
- Price below Graham Number
- DCF valuation (Overvalued)
- Earnings Surprise avg 1.7%
- PEG Ratio 2.13
データなし（2）
- Dividend Payout NaN%
- Interest Coverage
Piotroski F-スコア
財務健全性が高い
利益の質
高品質：利益はキャッシュに裏付けられている
株式希薄化
株式を買い戻している。株主に友好的
機関投資家の保有
ガバナンス
経営陣
| 氏名 | 役職 | 年齢 |
|---|---|---|
| Mr. Timothy D. Cook | Executive Chairman of the Board | 64 |
| Mr. Kevan Parekh | Senior VP & CFO | 53 |
| Mr. Sabih Khan | Senior VP & Chief Operating Officer | 58 |
| Ms. Deirdre O'Brien | Senior Vice President of Retail & People | 58 |
| Ms. Katherine L. Adams | Secretary | 61 |
| Mr. John Ternus | CEO & Director | 49 |
| Mr. Ben Borders | Principal Accounting Officer | 44 |
| Suhasini Chandramouli | Director of Investor Relations | - |
| Ms. Jennifer G. Newstead J.D. | Senior VP & General Counsel | 55 |
| Ms. Kristin Huguet Quayle | Vice President of Worldwide Communications | - |
監査リスク
2
取締役会リスク
1
報酬リスク
6
株主権利リスク
1
パート2 · 株価と買い時
この部分は企業に価値があるかを判断するものではありません。ファンダメンタルズに納得したうえで、いつ買うかを選ぶためのものです。内容：テクニカル分析、ポテンシャル、過去のドローダウン、ガンマエクスポージャー。
業績推移
via SEC EDGAR
表明された戦略 AI生成の要約
Appleは、iPhone、Mac、iPad、ウェアラブル端末、空間コンピュータなどのハードウェア製品を設計・製造・販売し、App Store、クラウド、決済、各種デジタル配信などのサービスを提供しています。同社の事業戦略の中核は、自社製のハードウェア、OS、ソフトウェア、サービスを高度に統合したシームレスなエコシステムを提供することです。競争優位性を維持し成長を続けるため、研究開発への積極的な投資を通じて革新的な新製品や新技術をタイムリーに市場へ投入し、魅力的なサービス群の拡充、外部開発者エコシステムの強化、直営店および販売代理店を通じたグローバルな流通網の展開に注力しています。
出典: 10-K（提出日 2025-10-31）
書類を見るLatest News
Recent headlines for AAPL, sourced from Markets Gazette.
- 5h agoNEGATIVEPerché le azioni Apple sono in calo giovedì?
Apple shares experienced a decline of approximately 0.8% on Thursday, underperforming the broader S&P 500's 0.13% drop. This downturn followed Morgan Stanley's decision to lower its price target for the iPhone maker to $355 from $360, despite maintaining an 'Overweight' rating. Investors are also grappling with growing concerns regarding the potential impact of artificial intelligence agents on Apple's business operations. The stock was trading at $330 per share. The brokerage firm highlighted AI agents as a 'potential emerging risk,' contributing to the negative sentiment surrounding the tech giant.
- 1d agoPOSITIVELe azioni Apple salgono oggi: ecco perché
Apple shares rose 2% on Wednesday following Counterpoint Research's projection of 6 million units sold for the upcoming iPhone Duo this year. UBS noted stable wait times for the iPhone 18 Pro and Pro Max. The iPhone Duo, Apple's first foldable smartphone, is slated for pre-orders on October 16th and launch on October 23rd. While UBS data suggests limited changes in availability for existing Pro models, indicating stable demand, the strong sales forecast for the new foldable device is a key driver for investor optimism.
- 1d agoNEGATIVEApple Patches Zero-Day Flaw Used In Exploits Targeting iPhone Crypto Wallets
Apple has released a critical security patch addressing a zero-day vulnerability exploited in attacks targeting iPhone cryptocurrency wallets. The flaw, confirmed on September 29, 2026, allowed unauthorized access to sensitive digital assets. This incident raises significant concerns about the security of mobile-based crypto storage and could erode user trust in Apple's platform for managing digital wealth. Investors may react negatively due to potential reputational damage and the ongoing threat to user assets.
- 2d agoNEGATIVEPerché il titolo Apple scende del 2% oggi?
Apple shares experienced a nearly 2% decline on Tuesday as investors reacted to reports of potential managerial and product development structure changes being considered by CEO John Ternus. According to Bloomberg, Ternus is exploring initiatives to make Apple more engineering-driven, agile, and streamlined, possibly by reducing middle management layers. While the specifics on affected positions and timelines remain undisclosed, the news of a potential restructuring, less than a month after Ternus officially assumed the CEO role on September 1, 2026, has introduced uncertainty, leading to a sell-off.
- 5d agoPOSITIVEApple And Nvidia Tokenized Stocks Can Now Back USDC Loans On Aave
Aave V4 on the Base network has launched an Equities Hub, enabling eligible non-U.S. users to deposit tokenized U.S. stocks as collateral to borrow USDC. Seven Coinbase-issued tokenized stocks, including Apple, Amazon, Alphabet, Meta, Microsoft, Nvidia, and Tesla, are supported. These tokenized equities represent economic exposure to underlying shares held in custody, allowing them to function as collateral in DeFi. This development signifies a step towards integrating traditional financial portfolios with decentralized finance, enabling on-chain borrowing against securities, a practice common in traditional markets. Chainlink provides pricing data for these collateral assets.
- 6d agoNEGATIVEApple’s expensive new iPhones could be a double-edged sword for the company
Bernstein analysts are flagging potential risks to Apple's gross margins, suggesting that Wall Street's current models may underestimate the impact of rising component costs for the company's latest, high-priced iPhones. This divergence in expectations could lead to a downward revision of future profit forecasts if these cost pressures materialize as anticipated. Investors should monitor Apple's upcoming earnings reports for any signs of margin compression, which could affect the stock's valuation.
- 6d agoPOSITIVEKuCoin Adds Apple, Robinhood, Strategy And SpaceX Tokenized Stocks
Cryptocurrency exchange KuCoin has introduced spot trading for tokenized stocks of major companies including Apple Inc., Robinhood Markets Inc., and SpaceX. These tokenized assets, issued on the Solana blockchain, are collateralized 1:1 by the actual underlying shares held by a regulated custodian. While access is restricted in certain jurisdictions like the US and UK, this move by KuCoin represents an expansion of its offerings, potentially increasing liquidity and accessibility for tokenized equity markets. For investors, this could signal growing institutional interest in digital asset infrastructure for traditional securities.
- 7d agoNEUTRALTrump e Xi si incontrano oggi: come influirà su azioni, auto e il prossimo iPhone
The meeting between Donald Trump and Xi Jinping at the White House on Thursday focuses on trade, AI, and critical minerals. While investors are advised against holding Chinese stocks directly, the economic ties between the US and China remain significant. The trade truce has been extended to January 10, 2027, shifting focus to deeper economic links, including the US AI boom's reliance on Chinese rare earth supplies and Apple's continued dependence on China for both market access and manufacturing. This complex interplay suggests potential volatility across sectors, including technology and automotive, without a clear directional bias from this specific meeting.
- 8d agoPOSITIVEAzioni Apple sfiorano di nuovo $5T: l'iPhone Duo può portarla al livello di Nvidia?
Apple Inc. shares neared the $5 trillion market capitalization mark, hitting an intraday high of $345.34 on Tuesday. The stock's recent surge of 25% year-to-date significantly outperforms the Roundhill Magnificent Seven ETF's 10% gain and the S&P 500's 13.4% rise. This performance, driven by factors potentially including the 'iPhone Duo' strategy, positions Apple to challenge Nvidia's status as the sole company to close above $5 trillion in market cap. Investors are closely watching if Apple can sustain this momentum and achieve this significant valuation milestone.
- 9d agoPOSITIVEWhy Apple could soon join Nvidia in the exclusive $5 trillion club
Apple Inc. shares are surging, driven by anticipation of a new foldable iPhone and a strategic approach to AI investments. This dual catalyst has propelled the stock towards the $5 trillion market capitalization milestone, a level previously only reached by Nvidia. The company's ability to innovate in hardware while managing AI expenditures efficiently is resonating with investors, suggesting strong future growth prospects and potentially outperformance against market expectations. This development positions Apple as a key player in the ongoing AI revolution.
via Markets Gazette