HubSpot Inc (HUBS)
Fair ValueFundamental
68
Price
$204.98
Market Cap
$10.11B
Part 1 · What the company is worth
Overview
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.
No editorial profile for this company yet
Direct competitors
Who this company fights with for the same customers
Generated on September 18, 2026 with claude-haiku-4-5 — shared with all users
Salesforce sells the same integrated CRM, marketing, sales and service cloud suite that HubSpot sells, and its Starter and Pro editions chase the same small and mid-sized business buyers.
Freshworks sells Freshsales CRM and Freshdesk customer-service software to the same mid-market buyers, with the same self-serve, free-tier motion HubSpot uses to acquire customers.
Adobe's Marketo Engage and Experience Manager compete directly with HubSpot's Marketing Hub and CMS for marketing automation, email campaigns and website content budgets.
Microsoft Dynamics 365 Sales and Customer Service target the same CRM spend, and Microsoft can bundle them with the Office 365 subscription many of HubSpot's customers already pay for.
Zoho offers an all-in-one CRM plus marketing, sales and helpdesk bundle aimed at the same 2-to-2,000-employee companies, and wins them mainly on a much lower subscription price.
Pipedrive competes for the small-business sales team that would otherwise buy HubSpot's Sales Hub, offering pipeline management and sales automation at a lower entry price.
Balance Sheet & Liquidity
Revenue
$3.45B
Trailing 12 months (through 6/30/2026)
Net Income
$147M
Trailing 12 months (through 6/30/2026)
Free Cash Flow
$708M
Total Equity
$2.07B
Total Liabilities
$1.79B
Current Ratio
1.38
Interest Coverage
202.69
Debt/EBITDA
1.65
Earnings Per Share
Revenue & Net Income
Free Cash Flow
Income Breakdown
Historical statement
Margins over time
Debt over time
How heavy the debt is
Growth grid
Growth — Revenue
Fair Value Estimation
Fair Value
$192.14
Current Price
$204.98
Margin of Safety
-6.7%
Fair Value Range
$124.89 - $259.38
Spread across the valuation methods used, not a statistically calibrated confidence interval.
Estimation Methods
Valuation Metrics
P/E Ratio
72.69
ROE
2.2%
P/B Ratio
6.17
P/FCF
12.82
Gross Margin
83.2%
ROIC
5.3%
Profitability Radar
Value Creation (Economic Moat)
ROIC
5.3%
WACC
10.7%
ROIC − WACC
-5.5 pp
ROIC is below the cost of capital — the company is destroying value for every dollar invested.
Fundamental Analysis Criteria
Passed (19)
- EPS shows upward trend
- Price CAGR 16.97%
- ROIC 5.3%
- Gross Margin 83.2%
- P/FCF 12.82
- Debt/Equity ratio
- Positive Free Cash Flow
- CapEx intensity
- Current Ratio
- Interest Coverage
- Debt/EBITDA
- Return on Tangible Assets
- Low reliance on intangibles
- ROE 7.8%
- Revenue Growth 5Y 28.8%
- Earnings Surprise avg 4.1%
- Earnings Quality (OCF/NI) 5.83
- Net Margin Trend 4.3% vs -0.4%
- Piotroski F-Score 6/9
Failed (6)
- P/B Ratio 6.17
- Operating Margin 3.8%
- Price below Graham Number
- DCF valuation (Overvalued)
- Analyst Consensus 48% Buy
- Share Dilution 3.8%
Unavailable (2)
- Dividend Payout NaN%
- PEG Ratio (need PE > 0 and growth > 0)
Piotroski F-Score
Mixed signals: some areas need attention
Earnings Quality
High quality: earnings backed by cash
Share Dilution
Issuing new shares, diluting ownership
Institutional Holdings
Governance
Executive Team
| Name | Title | Age |
|---|---|---|
| Ms. Yamini Rangan | CEO, President and Director | 51 |
| Mr. Dharmesh Shah | Co-Founder, CTO & Director | 57 |
| Ms. Kathryn A. Bueker | CFO & Treasurer | 54 |
| Ms. Erika Ashley Fisher J.D. | Chief Legal Officer & Secretary | 39 |
| Mr. Chris Hogan | Executive Vice President of Operations | - |
| Mr. Charles MacGlashing | Corporate Treasure & Senior Director of IR | - |
| Mr. Kipp Bodnar | Chief Marketing Officer | - |
| Ms. Helen Russell | Chief People Officer | 57 |
| Ms. Alison Elworthy | Chief of Staff & Executive VP of Central Strategy | 41 |
| Mr. Jon Dick | Chief Customer Officer | - |
Audit Risk
1
Board Risk
2
Compensation Risk
3
Shareholder Rights Risk
2
Part 2 · The price and when to enter
This part won't tell you whether the company is worth owning: it helps you choose when to buy it, once the fundamentals have convinced you. Inside: technical analysis, potential, historical drawdowns, gamma exposure.
Documents
- View document
Annual Report (10-K)
A yearly overview of the business, its financial results, and the risks it faces.
Filed on 2026-02-11
- View document
Quarterly Report (10-Q)
A snapshot of financial performance for the most recent three-month period.
Filed on 2026-08-05
- View document
Current Report (8-K)
An announcement of a major event, such as a leadership change or big news.
Filed on 2026-08-05
via SEC EDGAR
Income History
via SEC EDGAR
Latest News
Recent headlines for HUBS, sourced from Markets Gazette.
- 6/18/2026POSITIVEHubSpot Stock's Momentum Score Jumps As Shareholders Approve 2.3 Million New Shares For Incentives
HubSpot Inc. has seen its momentum score surge following shareholder approval of a significant incentive plan, authorizing 2.3 million new shares for employee compensation. This move, alongside the re-election of board members and adoption of governance reforms, signals strong internal confidence and a commitment to retaining talent. For investors, the increased share pool for incentives can be viewed positively, suggesting the company is focused on long-term growth and innovation by rewarding key personnel. This proactive approach to human capital management often correlates with sustained business performance and potential stock appreciation.
- 5/28/2026POSITIVE3 AI Software Stocks JPMorgan Loves — And One Could Jump 214%
JPMorgan has identified HubSpot as a top AI software stock with significant upside potential. While the article mentions a sub-$5 stock with over 214% potential, HubSpot is highlighted among favored names, suggesting strong conviction from the bank. This positive outlook from a major financial institution like JPMorgan, especially concerning AI-driven growth, could attract significant investor interest. Investors should monitor HubSpot's AI integration and market adoption for potential gains.
- 5/7/2026NEGATIVEHubSpot Raises Guidance, Here's Why Shares Are Getting Hammered Thursday
HubSpot Inc. (HUBS) shares experienced a significant decline following the release of its Q1 financial results. Despite the company raising its guidance, the market reacted negatively, suggesting that the forward-looking statements or other aspects of the report did not meet investor expectations. This price action indicates a potential disconnect between the company's outlook and market sentiment, prompting a re-evaluation of the stock's valuation by investors.
- 3/4/2026POSITIVEHuge News: Is HubSpot Quietly Building the Next AI Growth Engine?
HubSpot's AI-powered "Loop" strategy is posited as a potential catalyst to transform the stock from a "beaten-down" performer into a breakout winner. The article highlights this AI initiative as a possible "AI growth engine." For investors, this suggests a speculative opportunity with significant upside potential if the Loop strategy proves successful in driving user acquisition and revenue growth, revitalizing the company's market position.
- 3/3/2026POSITIVEA Glimpse Into The Expert Outlook On HubSpot Through 27 Analysts
Analyst confidence in HubSpot (HUBS) remains robust, as highlighted by recent evaluations from 27 industry experts. Morgan Stanley maintained its "Overweight" rating in March 2022, while Raymond James and Mizuho reiterated "Strong Buy" and "Buy" respectively in February 2022. These positive recommendations, which suggest the stock is poised to outperform the market or is a strong purchase, reflect an optimistic outlook on the company's future prospects. Investors may interpret this positive consensus as a signal of stability and potential growth for the marketing, sales, and customer service software provider. The consistency of these ratings across various investment banks underscores a shared view on HubSpot's strong business model and its ability to generate value.
via Markets Gazette